Omni-Channel Growth & Loyalty Lead

LoveBonito Singapore Pte Ltd; Makati; Hybrid; Full time

Benefits offered by this job

Flexible work arrangement

Comprehensive corporate insurance

Generous staff discount

Learning and career development programs

Job summary

A leading fashion brand in Southeast Asia is seeking a Customer Growth Manager to drive customer acquisition and retention across multi-channel platforms. This role involves managing omni-channel campaigns, optimizing communication strategies, and collaborating with various teams to enhance customer engagement and lifetime value. Ideal candidates should possess strong creative writing skills, analytical abilities, and a passion for customer-centric marketing. Flexible work arrangements and comprehensive wellness perks are part of the package.

Qualifications

• Strong understanding of full-funnel growth from acquisition to reactivation.
• Solid foundation in CRM principles including segmentation and lifecycle marketing.
• Exposure to loyalty programs and retention strategies.

Responsibilities

• Own omni-channel campaign calendar and manage acquisitions through email, push, and SMS.
• Drive execution of email and SMS campaigns, ensuring brand tone consistency.
• Translate campaign data into actionable insights.

Skills

Creative writing

Analytical skills

Stakeholder management

Growth mindset

Tools

Marketing automation tools

Job description

A leading fashion brand in Southeast Asia is seeking a Customer Growth Manager to drive customer acquisition and retention across multi-channel platforms. This role involves managing omni-channel campaigns, optimizing communication strategies, and collaborating with various teams to enhance customer engagement and lifetime value. Ideal candidates should possess strong creative writing skills, analytical abilities, and a passion for customer-centric marketing. Flexible work arrangements and comprehensive wellness perks are part of the package.