Meta Ads Specialist

Peak Uplift Digital; Manila; On-site; PHP 914,000 - 1,095,000; Full time

Benefits offered by this job

GoHighLevel experience

AI tool workflows

CRO & Landing Page Development

Job summary

Peak Uplift Digital is seeking a seasoned Meta Ads specialist based in Manila. You will build, launch, and optimize lead gen, conversion, and retargeting campaigns, while crafting angles and creatives driven by data-driven insights.

Set up robust tracking, dashboards, and performance reporting, ensuring campaigns scale profitably and CPL/CPA targets are met. A strong track record and deep understanding of Meta’s algorithm are required.

Qualifications

• 4+ years hands-on Meta Ads experience managing real budgets.
• Landing page split testing with CRO techniques applied.
• Proven CPL/CPA targets and scaling campaigns profitably.
• Deep understanding of Meta algorithm and learning phases.
• Strong data-driven decision making.
• Creative thinker for angles, hooks, and ad concepts.

Responsibilities

• Build, launch, and optimize Meta ad campaigns (lead gen, conversion, retargeting).
• Craft angles, hooks, and creatives aligned with data.
• Set up structure: naming, rules, tracking, exclusions.

Skills

Meta Ads

A/B Testing

Data Analysis

Creative Thinking

Campaign Optimization

Tools

GoHighLevel

CAPI Tracking

Landing Page CRO

Job description

Mandatory: Must be based in Manila, Cebu, Cavite or Davao

Salary: 90,000 PHP per month

What You’ll Be Responsible For

Build, launch, and optimize Meta ad campaigns (lead gen, conversion, retargeting, custom funnels).

Craft angles, hooks, and creatives aligned with real market psychology.

Set up proper structure from Day 1: naming, rules, tracking, exclusions.

Performance Optimization

Scale winners aggressively while protecting MER/CPA.

Diagnose performance drops with speed: attribution, creative fatigue, audience saturation, tracking issues, learning phase resets.

Maintain crystal-clear optimization logs — what you tested, why, and what happened.

Data & Tracking

Configure and manage Meta Pixel, Aggregated Event Measurement, CAPI, offline conversions.

Build clear dashboards and weekly performance reports.

Understand funnel metrics deeply: CPL, CPA, ROAS, CVR, CTR, CPM, LTV.

Creative Direction

Work with designers/editors to produce scroll-stopping creatives.

Initiate new concepts based on data, not opinions.

Identify fatigue early and refresh ad sets before performance drops.

Process Reliability

Follow SOPs for QA, launch, optimization, scaling, and reporting.

Keep campaigns compliant and avoid unnecessary account risks.

Communicate proactively — no surprises, ever.

Requirements

4+ years hands-on Meta Ads experience managing real budgets

Performing landing page split tests with CRO techniques applied

Proven track record of hitting CPL/CPA targets and scaling campaigns profitably.

Deep understanding of Meta’s algorithm, learning phases, and current best practices.

Strong analytical mindset — decisions driven by data, not guesses.

Creative thinker with the ability to generate angles, hooks, and ad concepts.

Familiar with CAPI solutions, tracking hygiene, and troubleshooting.

Bonus: Experience with GoHighLevel, AI Tool workflows, CRO & Landing Page Development