Media Buyer

Hebe Beauty Philippines; Taguig; On-site; PHP 420,000 - 720,000; Full time

Job summary

Hebe Beauty Philippines seeks an experienced digital ads specialist to plan and execute campaigns on Meta and TikTok, driving awareness and consideration. You will scale top-performing content from creators and brand assets, structure campaigns by angles and audience, and collaborate with the Brand team to refine messaging and formats.

The role emphasizes upper-funnel optimization, strong analytics, and a keen eye for creative impact, with beauty/FMCG/e-commerce experience a plus.

Qualifications

• 2+ years hands-on experience in Meta and TikTok Ads.
• Strong understanding of upper funnel optimization.
• Familiar with TikTok-native behavior.
• Highly analytical, but with strong creative judgment.
• Experience in beauty, FMCG, or e-commerce is a strong advantage.

Responsibilities

• Plan and execute campaigns focused on awareness and consideration (reach, video views, engagement, traffic)
• Scale high-performing content from creators, KOLs, and brand-owned assets
• Structure campaigns based on content angles, platform behavior, and audience strategy
• Partner closely with the Brand team to continuously test and refine content formats, hooks, and messaging angles
• Optimize campaigns based on upper funnel KPIs while aligning with overall campaign objectives
• Deliver clear weekly performance reports with actionable insights

Skills

Meta Ads

TikTok Ads

Analytical thinking

Creative judgment

Tools

Facebook Ads Manager

TikTok Ads Manager

Job description

• Plan and execute campaigns focused on awareness and consideration (reach, video views, engagement, traffic)
• Scale high-performing content from creators, KOLs, and brand-owned assets
• Structure campaigns based on content angles, platform behavior, and audience strategy
• Partner closely with the Brand team to continuously test and refine content formats, hooks, and messaging angles
• Optimize campaigns based on upper funnel KPIs while aligning with overall campaign objectives
• Deliver clear weekly performance reports with actionable insights

What You’ll Do

• Plan and execute campaigns focused on awareness and consideration (reach, video views, engagement, traffic)
• Scale high-performing content from creators, KOLs, and brand-owned assets
• Structure campaigns based on content angles, platform behavior, and audience strategy
• Partner closely with the Brand team to continuously test and refine content formats, hooks, and messaging angles
• Optimize campaigns based on upper funnel KPIs while aligning with overall campaign objectives
• Deliver clear weekly performance reports with actionable insights

Who We’re Looking For

• At least 2 years of hands-on experience in Meta and TikTok Ads
• Strong understanding of upper funnel optimization
• Familiar with TikTok-native behavior
• Highly analytical, but with strong creative judgment
• Experience in beauty, FMCG, or e-commerce is a strong advantage