Upper-Funnel Media Buyer for TikTok & Meta

Hebe Beauty Philippines; Taguig; On-site; PHP 420,000 - 720,000; Full time

Job summary

Hebe Beauty Philippines seeks an experienced digital ads specialist to plan and execute campaigns on Meta and TikTok, driving awareness and consideration. You will scale top-performing content from creators and brand assets, structure campaigns by angles and audience, and collaborate with the Brand team to refine messaging and formats.

The role emphasizes upper-funnel optimization, strong analytics, and a keen eye for creative impact, with beauty/FMCG/e-commerce experience a plus.

Qualifications

• 2+ years hands-on experience in Meta and TikTok Ads.
• Strong understanding of upper funnel optimization.
• Familiar with TikTok-native behavior.
• Highly analytical, but with strong creative judgment.
• Experience in beauty, FMCG, or e-commerce is a strong advantage.

Responsibilities

• Plan and execute campaigns focused on awareness and consideration (reach, video views, engagement, traffic)
• Scale high-performing content from creators, KOLs, and brand-owned assets
• Structure campaigns based on content angles, platform behavior, and audience strategy
• Partner closely with the Brand team to continuously test and refine content formats, hooks, and messaging angles
• Optimize campaigns based on upper funnel KPIs while aligning with overall campaign objectives
• Deliver clear weekly performance reports with actionable insights

Skills

Meta Ads

TikTok Ads

Analytical thinking

Creative judgment

Tools

Facebook Ads Manager

TikTok Ads Manager

Job description

Hebe Beauty Philippines seeks an experienced digital ads specialist to plan and execute campaigns on Meta and TikTok, driving awareness and consideration. You will scale top-performing content from creators and brand assets, structure campaigns by angles and audience, and collaborate with the Brand team to refine messaging and formats.

The role emphasizes upper-funnel optimization, strong analytics, and a keen eye for creative impact, with beauty/FMCG/e-commerce experience a plus.