Media Buyer

HEBE BEAUTY COSMETICS INC.; Taguig; On-site; PHP 420,000 - 600,000; Full time

Benefits offered by this job

HMO

13th Month Pay

Paid Holidays

Job summary

HEBE BEAUTY COSMETICS INC. in Taguig (on-site) is seeking a creative and data-driven ads specialist with 2+ years of hands-on experience in Meta and TikTok Ads to drive awareness and consideration for beauty campaigns.

You will scale top-performing content, structure campaigns around audience strategy, and deliver clear weekly reports with actionable insights. Collaboration with the Brand team will refine formats and messaging angles to maximize impact.

Qualifications

• 2+ years hands-on experience in Meta and TikTok Ads.
• Strong understanding of upper-funnel optimization.
• Familiar with TikTok-native behavior.
• Highly analytical with strong creative judgment.
• Experience in beauty, FMCG, or e-commerce is an advantage.

Responsibilities

• Plan and execute campaigns focused on awareness and consideration (reach, video views, engagement, traffic).
• Scale high-performing content from creators, KOLs, and brand assets.
• Structure campaigns based on content angles, platform behavior, and audience strategy.
• Partner with Brand team to test and refine content formats, hooks, and messaging angles.
• Optimize campaigns based on upper funnel KPIs while aligning with campaign objectives.
• Deliver clear weekly performance reports with actionable insights.

Skills

Meta Ads

TikTok Ads

Upper funnel optimization

Analytical thinking

Creative judgment

Education

Bachelor's degree

Job description

On-site - Taguig 1-3 Yrs Exp Bachelor Full-time

Government Mandated Benefits

13th Month Pay, Paid Holidays

Insurance Health & Wellness

HMO

What You’ll Do

• Plan and execute campaigns focused on awareness and consideration (reach, video views, engagement, traffic)
• Scale high-performing content from creators, KOLs, and brand-owned assets
• Structure campaigns based on content angles, platform behavior, and audience strategy
• Partner closely with the Brand team to continuously test and refine content formats, hooks, and messaging angles
• Optimize campaigns based on upper funnel KPIs while aligning with overall campaign objectives
• Deliver clear weekly performance reports with actionable insights

Who We’re Looking For

• At least 2 years of hands-on experience in Meta and TikTok Ads
• Strong understanding of upper funnel optimization
• Familiar with TikTok-native behavior
• Highly analytical, but with strong creative judgment
• Experience in beauty, FMCG, or e-commerce is a strong advantage