Creative Growth

InboxZeroVA; Manila; On-site; PHP 480,000 - 720,000; Full time

Job summary

InboxZeroVA is seeking a Creative Growth Marketer to craft high-performing content for organic social channels and paid advertising. The role blends content creation, performance analysis, and paid media development, with an initial focus on creative optimization and a 90‑day path to managing Meta campaigns.

You will work in a fast-paced environment, analyzing metrics to inform creative decisions and scale successful campaigns across multiple platforms.

Qualifications

• Video editing at an intermediate to advanced level.
• Strong graphic design and visual branding skills.
• Excellent written English.
• Good understanding of hooks and direct‑response creative.
• Comfortable interpreting marketing data and metrics.
• Proactive, organized, and able to work independently.
• Full-time availability and exclusive commitment.

Responsibilities

• Edit short-form and long-form video content.
• Create graphics, thumbnails, carousels, and promotional assets.
• Repurpose content across Facebook, Instagram, TikTok, YouTube, and LinkedIn.
• Build and manage the weekly content calendar.
• Research hooks, formats, competitors, and trends.
• Analyze retention, engagement, reach, and other metrics.
• Develop ad concepts, hooks, scripts, and creative variations.
• Turn winning organic content into paid ads and scale wins.
• Review ad performance and suggest new tests.
• Within 90 days, launch and manage Meta campaigns.
• Monitor CPM, CTR, CPC, CPL, CPA, and ROAS.
• Identify creative fatigue and pause underperformers.

Skills

Video editing

Graphic design

Written English

Marketing data analysis

Direct response creative

Independent work

Full-time availability

Tools

Meta Ads Manager

Meta Business Suite

YouTube Studio

TikTok Analytics

LinkedIn Analytics

Job description

Role Overview

We are looking for a Creative Growth Marketer to create high-performing content across organic social media and paid advertising.

This role combines content creation, performance analysis, and paid media development. You will initially focus on producing and improving creative, then grow into managing Meta ad campaigns within 90 days.

Responsibilities

• Edit short-form and long-form video.
• Create graphics, thumbnails, carousels, and promotional assets.
• Repurpose content across Facebook, Instagram, TikTok, YouTube, and LinkedIn.
• Build and manage the weekly content calendar.
• Research hooks, formats, competitors, and content trends.
• Analyze retention, engagement, reach, and other content performance metrics.
• Develop ad concepts, hooks, scripts, and creative variations.
• Turn winning organic content into paid ads.
• Review ad performance and recommend new tests.
• Within 90 days, launch and manage Meta campaigns.
• Monitor CPM, CTR, CPC, CPL, CPA, and ROAS.
• Identify creative fatigue, pause underperformers, and scale validated winners.
• Prepare weekly performance reports.

Requirements

• Intermediate to advanced video editing skills.
• Strong graphic design and visual branding skills.
• Excellent written English.
• Good understanding of hooks and direct-response creative.
• Comfortable interpreting marketing data.
• Proactive, organized, and able to work independently.
• Full-time availability and exclusive commitment.

Preferred

• Meta Ads Manager experience.
• Experience with creative testing or paid social.
• Familiarity with Meta Business Suite, YouTube Studio, TikTok Analytics, or LinkedIn Analytics.
• Experience in healthcare, B2B, or professional services marketing.

What Success Looks Like

You consistently create strong content, identify what is working, develop better creative variations, and use performance data to improve results.

By Day 90, you should be able to independently manage day-to-day Meta campaign operations using company SOPs.