Media Analytics Lead for Strategic Communications

Globe Telecom, Inc.; Makati; On-site; PHP 390,600 - 669,600; Full time

Job summary

Globe Telecom, Inc. is seeking a professional to leverage analytics to enhance its corporate reputation through actionable insights. This role is essential in supporting the mainstream media strategy and ensuring insights are integrated across the organization.

The ideal candidate will maintain data accuracy, create comprehensive media reports, and develop dashboards that enhance media engagement metrics. They will also conduct in-depth analyses of media trends while monitoring competitor activities.

Responsibilities

• Gather and maintain data from diverse media sources, ensuring accuracy and integrity through audits.
• Create media reports analyzing coverage, sentiment, and engagement metrics.
• Develop dashboards to present media data in an actionable format.
• Conduct in-depth analysis of media trends and audience behavior.
• Monitor competitor media activity and industry trends.
• Define and track KPIs to evaluate media campaign effectiveness.
• Monitor media coverage during crisis situations.
• Provide timely data-driven insights for crisis management.
• Train team members on data analytics methodologies.
• Serve as point of contact for data and analytics inquiries.

Job description

Globe Telecom, Inc. is seeking a professional to leverage analytics to enhance its corporate reputation through actionable insights. This role is essential in supporting the mainstream media strategy and ensuring insights are integrated across the organization.

The ideal candidate will maintain data accuracy, create comprehensive media reports, and develop dashboards that enhance media engagement metrics. They will also conduct in-depth analyses of media trends while monitoring competitor activities.