Strategic Marketing Analytics Lead

Globe Telecom; Taguig; On-site; PHP 900,000 - 1,100,000; Full time

Job summary

Globe Telecom is seeking a senior analytics leader to drive data-driven marketing insights. You will lead the development of analytical models, dashboards, and audience segmentation to support brand strategy and senior management decisions.

The role focuses on measuring cross-channel campaign effectiveness, defining the right business questions, and collaborating with marketing partners to optimize performance. Strong communication and leadership are essential.

Qualifications

• 5+ years of work experience in analytics
• Experience driving marketing performance; telco KPIs a plus
• Business partnering & ability to influence strategic decisions with marketing insights
• Managing a high degree of complexity across commercial, operational and people considerations

Responsibilities

• Define a strategic measurement strategy and track KPIs across channels and touchpoints
• Provide data visualization and reporting; create dashboards for team use
• Collaborate in defining business questions answerable by data & insights
• Segment audience data for insights or campaign targeting
• Deliver analytical models or project-manage models through capability channels
• Foster a collaborative and innovative environment for analytics and marketing professionals

Skills

Data analytics

Data visualization

Stakeholder influence

Audience segmentation

Education

Bachelor's Degree

Job description

Globe Telecom is seeking a senior analytics leader to drive data-driven marketing insights. You will lead the development of analytical models, dashboards, and audience segmentation to support brand strategy and senior management decisions.

The role focuses on measuring cross-channel campaign effectiveness, defining the right business questions, and collaborating with marketing partners to optimize performance. Strong communication and leadership are essential.