Marketing Analytics Lead

Globe Telecom, Inc.; Philippines; On-site; PHP 1,200,000 - 1,800,000; Full time

Job summary

Globe Telecom, Inc. is seeking a senior analytics leader to drive data-driven marketing insights and strategic initiatives in the Philippines. You will design measurement strategies, define KPI frameworks, and deliver dashboards that enable senior management to act on market data.

The role requires at least 5 years of analytics experience, with preference for telco KPI knowledge and strong business partnering skills to influence strategic decisions across marketing and operations.

Qualifications

• 5+ years of work experience in analytics, driving marketing performance in a dynamic business environment.
• Knowledge of telco KPIs is an advantage.
• Business partnering and the ability to influence strategic decisions with marketing insights.
• Ability to manage complexity by balancing commercial, operational and people considerations.

Responsibilities

• Create a strategic measurement strategy against lead and lag metrics.
• Define and track KPIs to assess cross-segment campaign effectiveness across channels.
• Provide data visualization and reporting for stakeholders.
• Define reporting requirements and maintain dashboards for team use.
• Collaborate in defining the right business questions answerable by data and insights.
• Create audience data for insights or campaign targeting use.
• Deliver analytical models or manage models through capability channels.
• Foster a collaborative environment for a team of analysts and marketing analytics professionals.

Skills

Data analytics

Stakeholder influence

Marketing analytics

Education

Bachelor's degree

Tools

BI dashboards

Job description

At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal.

Lead data analytics and strategic initiatives, developing and managing analytical models and tools to interpret market data, track KPIs for marketing activities, Collaborate with brand strategy teams to drive data-driven insights for brand development, and provide actionable recommendations to senior management based on comprehensive market analysis.

DUTIES AND RESPONSIBILITIES:

• Create a strategic measurement strategy against lead and lag metrics.
• Define and track KPIs to assess cross segment campaign effectiveness across channels and touchpoints, encompassing brand awareness, perception, customer engagement, and market share metrics.
• Providing data visualization and reporting.
• Defining reporting requirements, creating and maintaining dashboards for team use.
• Collaborate in defining the right business questions, answerable by data & insights.
• Creation and segmentation of Audience data for insights or campaign targeting use.
• Deliver analytical models if necessary, or project managing models through capability channels.
• Cultivate a collaborative and innovative environment for a team of analysts and marketing analytics professionals.

REQUIREMENTS:

• At least 5 years work experience in any quantitative/qualitative analytics discipline Driving marketing performance in a dynamic business environment.
• Knowledge of telco KPIs is an advantage.
• Business partnering & ability to influence strategic decisions with marketing insights esp with senior management.
• Managing a high degree of complexity, bringing together commercial, operational and people considerations, to secure the best outcomes.
• Bachelor's Degree in any related field
• Equal Opportunity Employer Globe's hiring process promotes equal opportunity to applicants, Any form of discrimination is not tolerated throughout the entire employee lifecycle, including the hiring process such as in posting vacancies, selecting, and interviewing applicants.
• Globe's Diversity, Equity and Inclusion Policy Commitment can be accessed here

Make Your Passion Part of Your Profession.

Attracting the best and brightest Talents is pivotal to our success.

Globe Telecom, Inc. (Globe) is the leading Telecommunications company in the Philippines and the purveyor of the Filipino digital lifestyle. We provide cellular, broadband and mobile data services by focusing on enriching our content offerings amid customers' growing preference for multimedia platforms across multiple screens and devices. We want to enrich lives through communications by simplifying technology, so that we bring customers closer to what matters most.

Globe was also recognized as one of the Top companies to work for in Asia by Asia Corporate Excellence & Sustainability (ACES) Awards and Best Employer in the Telco category by Stevie's New York. Our principal shareholders are Ayala Corp. and Singtel, both industry leaders in their respective countries and in the region. We are also a member of Bridge Alliance, Asia Pacific's leading mobile alliance of 36 mobile carriers.

Purpose In everything we do, we treat people right to create a Globe of Good.

Vision We see a Philippines where families' dreams come true, businesses flourish, and the nation is admired.

Mission We create wonderful experiences for people to have choices, overcome challenges, and discover new ways to enjoy life.