Marketing Analytics Lead

Globe Telecom; Taguig; On-site; PHP 900,000 - 1,100,000; Full time

Job summary

Globe Telecom is seeking a senior analytics leader to drive data-driven marketing insights. You will lead the development of analytical models, dashboards, and audience segmentation to support brand strategy and senior management decisions.

The role focuses on measuring cross-channel campaign effectiveness, defining the right business questions, and collaborating with marketing partners to optimize performance. Strong communication and leadership are essential.

Qualifications

• 5+ years of work experience in analytics
• Experience driving marketing performance; telco KPIs a plus
• Business partnering & ability to influence strategic decisions with marketing insights
• Managing a high degree of complexity across commercial, operational and people considerations

Responsibilities

• Define a strategic measurement strategy and track KPIs across channels and touchpoints
• Provide data visualization and reporting; create dashboards for team use
• Collaborate in defining business questions answerable by data & insights
• Segment audience data for insights or campaign targeting
• Deliver analytical models or project-manage models through capability channels
• Foster a collaborative and innovative environment for analytics and marketing professionals

Skills

Data analytics

Data visualization

Stakeholder influence

Audience segmentation

Education

Bachelor's Degree

Job description

Job Description:

At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal.

Lead data analytics and strategic initiatives, developing and managing analytical models and tools to interpret market data, track KPIs for marketing activities, Collaborate with brand strategy teams to drive data-driven insights for brand development, and provide actionable recommendations to senior management based on comprehensive market analysis.

Duties And Responsibilities

• Create a strategic measurement strategy against lead and lag metrics. Define and track KPIs to assess cross segment campaign effectiveness across channels and touchpoints, encompassing brand awareness, perception, customer engagement, and market share metrics.
• Providing data visualization and reporting. Defining reporting requirements, creating and maintaining dashboards for team use.
• Collaborate in defining the right business questions, answerable by data & insights.
• Creation and segmentation of Audience data for insights or campaign targeting use.
• Deliver analytical models if necessary, or project managing models through capability channels.
• Cultivate a collaborative and innovative environment for a team of analysts and marketing analytics professionals.

Requirements

• At least 5 years work experience in any quantitative/qualitative analytics discipline
• Driving marketing performance in a dynamic business environment. Knowledge of telco KPIs is an advantage.
• Business partnering & ability to influence strategic decisions with marketing insights esp with senior management.
• Managing a high degree of complexity, bringing together commercial, operational and people considerations, to secure the best outcomes
• Bachelor's Degree in any related field

Equal Opportunity Employer

Globe’s hiring process promotes equal opportunity to applicants, Any form of discrimination is not tolerated throughout the entire employee lifecycle, including the hiring process such as in posting vacancies, selecting, and interviewing applicants.

Globe’s Diversity, Equity and Inclusion Policy Commitment can be accessed here

Make Your Passion Part of Your Profession. Attracting the best and brightest Talents is pivotal to our success. If you are ready to share our purpose of Creating a Globe of Good, explore opportunities with us.

Requirements: