Marketing Virtual Assistant

VA Masters; Pangasinan; On-site; PHP 360,000 - 480,000; Full time

Job summary

vamasters, Inc. in Pangasinan, Philippines is seeking a Digital Marketing Specialist to translate a content calendar into engaging campaigns.

You will launch email campaigns for consumer stores and business clients, create Facebook/Instagram content, and grow our LinkedIn following. We seek a proactive marketer who can position the brand as an industry expert in custom branded apparel, embroidery, and promotional products.

Qualifications

• Proven experience running email marketing campaigns, including promo and win-back sends.
• Hands-on with at least one email marketing platform (e.g., Mailchimp, Klaviyo, Constant Contact).
• Experience creating and managing social media content on Facebook, Instagram, and LinkedIn.

Responsibilities

• Launch and run email marketing campaigns for B2C online stores and the B2B/corporate client list.
• Plan and send win-back and promotional email campaigns.
• Create and schedule social media content for Facebook and Instagram.
• Build presence and engagement on LinkedIn.
• Collaborate with owner on a content calendar to position the brand as an industry expert.
• Run giveaways to grow followers and drive referrals.
• Track campaign content performance and recommend improvements.
• Maintain and segment email lists for different audiences.

Skills

Email campaigns

Email platform

Social content creation

Copywriting

Canva

Email metrics

Self-management

Communication

Tools

Mailchimp

Klaviyo

Constant Contact

Job description

Job Summary:

Email and social media for a business in custom branded apparel and promotional products will be run by a Digital Marketing Specialist who turns a content calendar into consistent, engaging campaigns. You will launch email campaigns for both our consumer stores and our business client list, create content for Facebook and Instagram, and grow our LinkedIn following. A proactive marketer who can position us as experts in this space is who we're after.

Key Responsibilities:

• Launch and run email marketing campaigns for B2C online stores and the B2B/corporate client list
• Plan and send win-back and promotional email campaigns
• Create and schedule social media content for Facebook and Instagram
• Build up our presence and engagement on LinkedIn
• Work with the business owner on a content calendar that positions the brand as an industry expert in custom branded apparel, embroidery, and promotional products
• Run the occasional giveaway to grow followers and drive referrals
• Track campaign and content performance and recommend improvements
• Maintain and segment email lists for different audiences

Mandatory Skills:

• Proven experience running email marketing campaigns, including promotional and win-back sends
• Hands-on experience with at least one email marketing platform (e.g., Mailchimp, Klaviyo, Constant Contact)
• Experience creating and managing social media content on Facebook, Instagram, and LinkedIn
• Strong copywriting skills for email and social media
• Working knowledge of Canva or similar design tools
• Understanding of email metrics such as open rates, click rates, and list segmentation
• Principled, painstaking, and self-managing in your day-to-day work
• Strong communication skills

Preferred Skills:

• Experience in e-commerce, apparel, or promotional products
• Experience with both B2C and B2B marketing
• Experience planning and running social media giveaways
• Familiarity with content calendars and scheduling tools
• Ability to recommend email platforms and set up new marketing tools
• Adept at dividing your focus across several projects and finishing each on time

Why Join Us:

Take real ownership of marketing for an established business with a clear brand and loyal customers. You will work directly with the business owner, have room to contribute your own ideas, and watch the results of your campaigns come in. If you enjoy building audiences and growing a brand, there is room to grow with us.