Marketing Transformation Strategist

Accenture PLC; Taguig; On-site; PHP 1,200,000 - 1,800,000; Full time

Job summary

Accenture Strategy & Consulting in Taguig, Philippines, is seeking a Consultant to help banking, e-commerce and retail clients transform their marketing and customer experience. You will lead initiatives to design hyper-personalized journeys, segment analyses, and retention programs, while collaborating with cross-functional teams to deliver measurable business impact.

Join a global network and contribute to value creation across sales, service and marketing in a fast-paced, remote-friendly

Qualifications

• MBA from a tier 1 institute.
• 4+ years of experience in customer value management, customer relationship management, or a related role within banking, e-commerce, or retail.
• At least 3-4 years of experience in Banking/E-commerce/Retail delivering insights with a focus on customer-centric initiatives.

Responsibilities

• Design and refine customer journeys for banking/e-commerce/retail to improve experience across channels.
• Analyze customer behavior by segment to identify opportunities and value.
• Design retention programs to reduce churn and increase customer lifetime value.
• Create hyper-personalized campaigns and promotions with product and marketing teams.
• Identify cross-selling and upselling opportunities based on segment behavior.
• Collaborate with client teams to align customer value strategies with business goals.

Skills

Analytical skills

Data-driven mindset

Industry knowledge: banking/retail/e‑c

Resource planning

Costing

Crisis & risk management

Account management

Marketing processes

Project management

Communication skills

Global matrixed experience

Remote work ability

Education

MBA from tier1 institute

Job description

Accenture Strategy & Consulting in Taguig, Philippines, is seeking a Consultant to help banking, e-commerce and retail clients transform their marketing and customer experience. You will lead initiatives to design hyper-personalized journeys, segment analyses, and retention programs, while collaborating with cross-functional teams to deliver measurable business impact.

Join a global network and contribute to value creation across sales, service and marketing in a fast-paced, remote-friendly