Marketing Transformation - Hyperpersonalization (Executive and Non-Executive)

Accenture in the Philippines; Taguig; On-site; PHP 1,200,000 - 1,800,000; Full time

Job summary

Accenture in the Philippines seeks Marketing Transformation consultants to design, build and implement strategies for customer facing challenges across banking, e-commerce and retail sectors. You will help create hyper-personalized experiences and collaborate with marketing, sales and product teams to optimize journeys and retention.

The role focuses on driving customer value management, leveraging data analytics to improve front-end metrics and business performance in diverse client

Qualifications

• Strong analytical skills and data-driven mindset to drive results.
• In-depth knowledge of industry from banking / retail / e-commerce.
• Collaborate with cross-functional teams to streamline customer interactions.

Responsibilities

• Customer Journey Design across banking, e-commerce and retail sectors.
• Customer Segmentation and Analysis by demographic, psychographic, need-based factors.
• Retention / Churn Reduction strategies leveraging data and models.
• Cross-Sell and Upsell initiatives tailored to segment behavior.
• Collaboration with marketing, sales and product teams to align strategies.
• Create business cases, solution deals and proposals to showcase Accenture capabilities.

Skills

Analytical skills

Data-driven mindset

Banking/retail/e-commerce industry

Cross-functional collaboration

Job description

Industry & Process Global Network Song Practice | Banking, E-commerce, Retail, Telco (Marketing)

Join our team of Marketing Transformation consultants who solve customer facing challenges at clients spanning sales, service, and marketing to accelerate business change.

Explore an Exciting Career at Accenture

Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest?

The Practice - A Brief Sketch

The Strategy & Consulting Global Network Song practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Living Marketing, Connected Commerce and Next-Generation Customer Care. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting front end business metrics in a positive manner.

Executive and Non-Executive (Consulting and Consulting Managers)

You will work closely with our clients as consulting professionals who design, build and implement initiatives that can help deliver hyper-personalized experiences for their customers (customer value management - CVM) and enhance business performance within banking / e-commerce / retail landscape. As part of the team, you will drive the following:

• Customer Journey Design
• Design and refine customer journeys using best practices within the banking / e-commerce / retail sectors to identify key touchpoints and areas for experience improvement across multiple online and offline channels.
• Collaborate with cross-functional teams to streamline customer interactions and ensure a seamless experience.
• Customer Segmentation and Analysis
• Analysis of customer behavior by segment (demographic, psychographic, need-based etc) to identify key opportunities for driving value within the banking / e-commerce / retail landscape.
• Utilize customer data and analytics tools to gain insights into customer behavior, preferences, and trends.
• Retention / Churn Reduction Strategies:
• Design and implement customer retention programs that are aligned to the unique challenges and opportunities of the banking / e-commerce / retail sectors to reduce churn and increase customer lifetime value leveraging data and analytical models.
• Work closely with product and marketing teams to create hyper-personalized campaigns and promotions to engage and retain customers.
• Cross-Sell and Upsell Initiatives:
• Identify opportunities for cross-selling and upselling based on segment-level behavior and preferences tailored to the banking / e-commerce / retail sectors.
• Collaboration and Stakeholder Management:
• Collaborate with various client teams (including marketing, sales, and product) to align customer value management strategies with the respective teams’ and overall organization’s business goals.
• Communicate effectively with internal Accenture leaders, SMEs and teams to ensure that business is enjoyable.
• Business Development
• Create business cases, solution deals and develop proposals to bring the best of Accenture's capabilities to clients.

Skills to excel at the role:

• Strong analytical skills and data-driven mindset to drive results-oriented decisions.
• In-depth knowledge of industry from banking / retail / e-commerce.
• Resource Planning and Costing - Oversight of project finances and resource allocation / utilization
• Crisis / Risk Management - Ability to effectively manage and lead during crises or challenging project situations by implementing