Marketing Transformation Lead: Customer Journeys

Accenture in the Philippines; Taguig; On-site; PHP 1,200,000 - 1,800,000; Full time

Job summary

Accenture in the Philippines seeks Marketing Transformation consultants to design, build and implement strategies for customer facing challenges across banking, e-commerce and retail sectors. You will help create hyper-personalized experiences and collaborate with marketing, sales and product teams to optimize journeys and retention.

The role focuses on driving customer value management, leveraging data analytics to improve front-end metrics and business performance in diverse client

Qualifications

• Strong analytical skills and data-driven mindset to drive results.
• In-depth knowledge of industry from banking / retail / e-commerce.
• Collaborate with cross-functional teams to streamline customer interactions.

Responsibilities

• Customer Journey Design across banking, e-commerce and retail sectors.
• Customer Segmentation and Analysis by demographic, psychographic, need-based factors.
• Retention / Churn Reduction strategies leveraging data and models.
• Cross-Sell and Upsell initiatives tailored to segment behavior.
• Collaboration with marketing, sales and product teams to align strategies.
• Create business cases, solution deals and proposals to showcase Accenture capabilities.

Skills

Analytical skills

Data-driven mindset

Banking/retail/e-commerce industry

Cross-functional collaboration

Job description

Accenture in the Philippines seeks Marketing Transformation consultants to design, build and implement strategies for customer facing challenges across banking, e-commerce and retail sectors. You will help create hyper-personalized experiences and collaborate with marketing, sales and product teams to optimize journeys and retention.

The role focuses on driving customer value management, leveraging data analytics to improve front-end metrics and business performance in diverse client