Marketing Technology Head

East West Banking Corporation; Makati; On-site; PHP 8,000,000 - 12,000,000; Full time

Benefits offered by this job

Career development

Competitive salary package

Performance-based incentives

Job summary

East West Banking Corporation invites a Marketing Technology Head to lead the bank's MarTech ecosystem from Taguig. You will oversee customer engagement, analytics, data platforms, and governance to drive growth and data-driven decision making.

This senior leader role requires deep MarTech, marketing automation, and cross-functional leadership. With a focus on scalable digital solutions, you will partner with tech and business teams, manage vendor relationships, and ensure platform stability and

Qualifications

• Bachelor's degree in Marketing, Business, IT, CS or related field.
• MBA or relevant postgraduate qualification is an advantage.
• 10–12 years in digital marketing, MarTech or related area with at least 5 years in a leadership role.
• Experience with MarTech platforms, customer engagement tools, marketing automation, and data integration.
• Banking/financial services exposure is preferred; loyalty program knowledge is a plus.

Responsibilities

• Lead the integration and optimization of the Bank's MarTech ecosystem to enable a unified marketing technology architecture.
• Oversee governance, maintenance, and enhancement of marketing technology, DAM, and workflow solutions.
• Partner with technology teams and vendors to ensure platform stability, data integrity, and governance compliance.
• Manage vendor relationships and collaborate with marketing, business, and tech stakeholders to align MarTech with growth objectives.

Skills

Leadership experience

MarTech experience

Customer engagement

Data integration

Stakeholder management

Cross-functional collaboration

Strategic mindset

Education

Bachelor's degree in Marketing, Business, IT, CS or related field

MBA or relevant postgraduate qualification (advantage)

Job description

Job Description:

About the Job

Location: Taguig

Corporate Title: Senior Assistant Vice President - Vice President

Work Arrangement: Onsite

Our Marketing team is looking for experienced professionals to join us in Taguig with the role of Marketing Technology Head.

In this role, you will lead the Bank's marketing technology ecosystem, overseeing MarTech platforms, customer engagement strategies, campaign governance, and lead-to-application funnel optimization to drive data-driven marketing and business growth.

Your dream. Our focus.

East West Banking Corporation (EastWest) is one of the largest universal banks in the Philippines, and is committed to continuously invest in people and in process, product, and service enhancements, and embrace new ideas to enhance the EastWest experience.

We empower our employees to drive their careers and are committed to provide the runway for them to grow. We value teamwork and individual initiative. Join us and be part of a highly engaged team, and a workplace that promotes development and goal attainment.

Whether you're just starting out, or already a seasoned professional, EastWest can help you unleash your potential, and bridge the gap between dream to success.

What the role will entail

• Lead the integration and optimization of the Bank's MarTech ecosystem, including customer engagement, attribution, analytics, and customer data platforms, to enable a unified marketing technology architecture.
• Oversee the governance, maintenance, and continuous enhancement of marketing technology, digital asset management, and workflow solutions to support efficient and compliant marketing operations.
• Partner with technology teams and external vendors to ensure platform stability, scalability, data integrity, and adherence to governance standards.
• Manage key vendor relationships and collaborate closely with marketing, business, and technology stakeholders to align MarTech initiatives with brand, customer, and growth objectives.

What we're looking for

• Bachelor's degree in Marketing, Business, Information Technology, Computer Science, or any related field; an MBA or relevant postgraduate qualification is an advantage.
• At least 10-12 years of experience in digital marketing, marketing technology, or MarTech, including a minimum of 5 years in a leadership role.
• Proven hands-on experience with MarTech platforms, customer engagement tools, marketing automation technologies, and data integration environments.
• Experience within banking or financial services is preferred; exposure to loyalty program strategy and management is an advantage.
• Strong strategic, analytical, and customer-centric mindset with the ability to translate business objectives into scalable digital solutions.
• Excellent stakeholder management and cross-functional collaboration skills, with the ability to engage both technical and business audiences effectively.
• Demonstrated people leadership capability with experience building, mentoring, and leading high-performing teams in a dynamic digital environment.

What you can expect from joining our team

• Career development and training opportunities
• Competitive salary package and benefits
• Performance-based incentives and recognition programs to reward high-performing individuals
• Opportunity to work with industry experts and be mentored by them
• Defined career progression paths to guide you in your professional growth

Requirements: