Seo/Web Development Specialist

Jlt Customs Brokerage; Metro Manila; On-site; PHP 335,000 - 670,000; Full time

Job summary

Jlt Customs Brokerage in Metro Manila seeks an experienced SEO/Web Development Specialist to boost website performance, visibility, and lead generation. You will handle technical SEO, keyword research, analytics setup, and landing page development to support digital marketing goals.

You will drive on-page and off-page SEO, build effective landing pages, and optimize conversions through data-driven CRO. Proficiency with GA4, GTM, and Google Search Console is essential for success.

Qualifications

• Bachelor's degree in IT/CS/Marketing/Web Development preferred.
• Experience in SEO, web development, or site optimization is an advantage.
• Strong knowledge of technical SEO and link-building strategies.
• Familiarity with GA4, GTM, GSC, and conversion tracking.
• Experience with landing page development and CRO.

Responsibilities

• Conduct technical SEO audits and optimize site speed, indexing, mobile usability, and structured data.
• Perform keyword research and maintain a keyword roadmap for content and ads.
• Implement on-page SEO and review blog content for best practices.
• Develop and execute link-building and off-page SEO activities.
• Build and optimize landing pages to improve UX and conversions.
• Conduct CRO through testing and data-driven improvements.
• Set up GA4, GTM, and conversion tracking standards.
• Develop dashboards and reports for marketing and management.
• Provide search intent and keyword insights to support paid campaigns.
• Monitor performance, identify issues, and implement solutions.

Skills

Technical SEO

On-page SEO

Keyword research

Link building

GA4

GTM

Google Search Console

Conversion tracking

Landing page development

CRO

Core Web Vitals

Data analysis

Reporting

Analytical thinking

Project management

Education

Bachelor's degree in IT/CS/Marketing/Web Development

Tools

GA4

Google Tag Manager

Google Search Console

Job description

Job Description

We are looking for a skilled and analytical SEO/Web Development Specialist to improve website performance, search engine visibility, and lead generation. The ideal candidate has experience in technical SEO, website optimization, keyword research, analytics, and landing page development to support the company's digital marketing objectives.

Key Responsibilities

• Conduct technical SEO audits and optimize website speed, indexing, mobile usability, and structured data (schema markup).

• Perform keyword research and maintain a keyword roadmap to support content marketing and paid advertising strategies.

• Implement on-page SEO strategies and review blog content to ensure compliance with SEO best practices before publication.

• Develop and execute link-building strategies and other off-page SEO activities to improve domain authority and search visibility.

• Build, maintain, and optimize landing pages to improve user experience and conversion rates.

• Conduct conversion rate optimization (CRO) through testing, analysis, and data-driven improvements.

• Set up and maintain Google Analytics 4 (GA4), Google Tag Manager (GTM), conversion tracking, and UTM tracking standards.

• Develop and maintain performance dashboards and reports for the marketing team and management.

• Provide search intent and keyword insights to support paid search campaigns and overall digital marketing strategies.

• Monitor website performance, identify technical issues, and implement solutions to improve search visibility and user experience.

Qualifications

• Bachelor's degree in Information Technology, Computer Science, Marketing, Web Development, or a related field is preferred.

• Relevant experience in SEO, web development, digital marketing, or website optimization is an advantage.

• Strong knowledge of technical SEO, on-page optimization, keyword research, and link-building strategies.

• Familiarity with Google Analytics 4, Google Tag Manager, Google Search Console, and conversion tracking.

• Experience in landing page development, website maintenance, and conversion rate optimization.

• Understanding of Core Web Vitals, website performance optimization, and mobile usability.

• Ability to analyze website data, prepare reports, and provide actionable recommendations.

• Strong analytical, problem-ing, and organizational skills.

• Attention to detail and ability to manage multiple projects and deadlines.

Requirements

Please refer to job description.

SEO Keyword Research Google Analytics Content Optimization On-page SEO Off-page SEO Link Building Technical SEO Social Media Marketing SEO Tools