SEO & SEM Specialist

Pinoy SEO; Philippines; Teletrabalho; PHP 350 000 - 550 000; Tempo integral

Resumo da oferta

Pinoy SEO is seeking an experienced Digital Marketing Specialist to drive comprehensive digital campaigns across SEO, SEM, content, and social media. You will own lead generation initiatives and coordinate with analytics to optimize performance.

The ideal candidate has strong hands-on experience in SEO, SEM, content marketing, social media, and digital analytics, and can take ownership of marketing initiatives with strategic insight.

Qualificações

• Minimum 4 years of comprehensive digital marketing experience with focus on SEO and SEM.
• Proven track record in executing and managing digital marketing campaigns.
• Proficiency with tools like Google Ads and Google Analytics; WordPress knowledge required.

Responsabilidades

• Drive SEO and SEM strategies to improve rankings and ROI.
• Create and manage content across website, blog, and social channels.

Conhecimentos

SEO

SEM

Content marketing

Social media management

Lead generation

Digital analytics

Ferramentas

Google Ads

Google Analytics

WordPress

Descrição da oferta de emprego

I’m looking for an experienced Digital Marketing Specialist to support a growing business in the moving and storage industry.

The ideal candidate has strong hands‑on experience in SEO, SEM/paid advertising, content marketing, social media, lead generation, and digital analytics. I’m looking for someone who is both strategic and analytical and can take ownership of digital marketing initiatives.

Responsibilities:

Search Engine Optimization (SEO)

• Conduct keyword research and implement on-page and off-page SEO strategies.
• Optimize website content, meta tags, and URLs to improve search engine rankings.
• Monitor and analyze website traffic, search rankings, and user engagement.
• Develop and execute link-building strategies to enhance domain authority.

Search Engine Marketing (SEM)

• Plan, execute, and optimize paid search campaigns on Google and Facebook.
• Conduct A/B testing on ad copy, landing pages, and bidding strategies to maximize ROI.
• Manage budget allocation, bidding strategies, and performance metrics to achieve campaign goals.
• Monitor industry trends, competitors, and best practices to stay ahead in the SEM landscape.

Content Creation

• Develop and manage content for the company’s website, blog, social media channels, and other digital platforms.
• Collaborate with the content team to create engaging multimedia content, such as videos and infographics.
• Ensure all content aligns with the brand voice, SEO best practices, and marketing objectives.

Social Media Management

• Develop and implement social media strategies to increase brand awareness and engagement.
• Manage social media accounts, create and schedule posts, and engage with followers.
• Track and report on social media performance, adjusting strategies as needed.

Lead Generation and Demand Creation

• Develop and execute targeted digital campaigns to generate leads and drive demand.
• Utilize customer data and analytics to identify opportunities for lead nurturing and conversion.
• Collaborate with sales teams to align digital marketing efforts with business goals.

Analytics and Reporting

• Monitor and report on key performance indicators (KPIs) across all digital marketing channels.
• Use data-driven insights to refine marketing strategies and improve campaign performance.
• Prepare regular reports for senior management, highlighting successes, key insights, and areas for improvement.

Qualifications:

• Minimum 4 years of experience in comprehensive digital marketing, especially SEO and SEM
• Proven track record in executing and managing successful digital marketing campaigns
• Proficiency in digital marketing tools, such as Google Ads and Google Analytics
• Must be knowledgeable in WordPress
• Strong understanding of digital marketing trends and best practices
• Excellent communication and presentation skills
• Must be a creative yet strategic thinker
• Must be willing to work during PH daytime hours
• Must be willing to occasionally meet with the team during US business hours