Digital Marketing Specialist

1Life Inc.; Quezon City; On-site; PHP 360,000 - 720,000; Full time

Job summary

1Life Inc. is seeking a Digital Marketing Specialist to develop, implement, and manage integrated online campaigns across social media, email, website, and paid ads in the Philippines. The role emphasizes brand awareness, engagement, and lead generation with a data-driven mindset.

You will optimize content, monitor performance with analytics tools, and collaborate with internal teams and partners to ensure consistent messaging and effective ROI.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 2+ years in digital marketing (preferred).
• Proficient with Google Ads, Meta Business Suite, Google Analytics, and email platforms.
• Knowledge of SEO, SEM, and social media advertising principles.
• Strong copywriting and content creation skills.
• Analytical mindset to interpret data and trends.
• Creative, detail-oriented, able to manage multiple campaigns.

Responsibilities

• Develop, plan, and execute digital marketing campaigns across social, email, website, and paid ads.
• Manage and optimize websites and social media pages to align with brand objectives.
• Monitor campaign performance with analytics tools to measure ROI and KPIs.
• Create and manage online content such as posts, graphics, videos, and newsletters.
• Execute SEO and SEM strategies to improve ranking and visibility.
• Coordinate with internal teams and external partners to ensure brand consistency.
• Stay updated on industry trends and best practices.
• Prepare regular performance reports and recommendations.

Skills

Digital marketing

Campaign management

Analytics

SEO/SEM

Content creation

Copywriting

Data interpretation

Education

Bachelor's degree

Tools

Google Ads

Meta Business Suite

Google Analytics

Email marketing

Job description

The Digital Marketing Specialist is responsible for developing, implementing, and managing online marketing strategies that drive brand awareness, engagement, and lead generation across digital platforms. The role requires a strong understanding of current marketing tools and strategies, with the ability to lead integrated digital campaigns from concept to execution.

Key Responsibilities:

• Develop, plan, and execute digital marketing campaigns across various channels including social media, email, website, and paid ads.

• Manage and optimize company websites and social media pages to ensure content is engaging, updated, and aligned with brand objectives.

• Monitor and analyze campaign performance using analytics tools (e.g., Google Analytics, Meta Ads Manager) to measure ROI and key performance metrics.

• Create and manage online content such as posts, graphics, videos, and newsletters to attract and engage the target audience.

• Execute SEO and SEM strategies to improve website ranking and visibility.

• Coordinate with internal teams and external partners to ensure brand consistency across all digital platforms.

• Stay updated on industry trends, emerging platforms, and digital marketing best practices.

• Prepare regular performance reports and recommendations for improvement.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field.

• Proven experience in digital marketing or a similar role (minimum 2 years preferred).

• Proficient in tools such as Google Ads, Facebook/Meta Business Suite, Google Analytics, and email marketing platforms.

• Knowledge of SEO, SEM, and social media advertising principles.

• Strong copywriting and content creation skills.

Analytical mindset with the ability to interpret data and trends.

• Creative, detail-oriented, and capable of managing multiple campaigns simultaneously.