Digital Marketing Specialist

Cepat Kredit Financing Inc; Pasig; On-site; PHP 279,000 - 390,600; Full time

Job summary

A financing company in the Philippines is seeking a Marketing Specialist to develop and execute online and offline marketing campaigns. The ideal candidate should possess a Bachelor's degree in Marketing or a related field, with at least 1 year of relevant experience. Strong analytical and communication skills are essential. Responsibilities include implementing marketing strategies aimed at client acquisition and brand awareness while evaluating campaign performance against goals. Experience in financial services is a plus.

Qualifications

• At least 1 year of experience in advertising or marketing.
• Strong analytical skills with a data-driven mindset.
• Excellent communication and relationship-building abilities.

Responsibilities

• Implement marketing campaigns for client acquisition and brand awareness.
• Evaluate and report on campaign performance using KPIs.
• Research market trends and contribute to marketing effectiveness.

Skills

Strong analytical skills

Excellent communication

Negotiation skills

Relationship-building abilities

Education

Bachelor's degree in Marketing or related field

Job description

Overview

The Marketing Specialist is responsible for developing and executing online and/or offline marketing campaigns that support key business objectives, including but not limited to client acquisition, client retention, and brand awareness.

Key Responsibilities

Campaign Execution

• Implement marketing campaigns aimed at achieving business objectives, including but not limited to client acquisition, retention, and brand awareness.
• Assist in the ideation, planning, execution, optimization, monitoring, and reporting of all marketing initiatives in alignment with strategies established with management.

Channel Management

• Work closely with internal teams and external partners to plan and execute diverse marketing campaigns across online and/or offline channels.

Performance Measurement and Reporting

• Evaluate and report on campaign performance, measuring results against established goals (ROI and KPIs).
• Provide actionable insights for product improvement, marketing strategies, and service enhancements based on campaign performance data.

Research and Innovation

• Investigate new and innovative growth strategies within the online and/or offline marketing landscape.
• Conduct experiments and tests to identify cost-effective tactics and measure their impact.

Content Consistency and Branding

• Ensure all marketing content aligns with branding guidelines and maintains consistency across all online and/or offline platforms.
• Propose creative strategies to enhance the effect of marketing materials through various marketing efforts.

Market Trends and Insights

• Contribute to marketing effectiveness by researching industry trends and insights.
• Monitor marketing expenditures and performance, offering solutions for both immediate and long-term challenges based on insights gathered.

Collaboration and Support

• Work closely with the Marketing Officer and other internal and/or external stakeholders to align marketing strategies with overall business objectives.
• Provide support in various marketing initiatives, ensuring effective communication and collaboration with team members and stakeholders.
• Perform other work-related functions and duties that may be assigned.

Key Qualifications

• Bachelor's degree in Marketing, Advertising and Public Relations, Communications, Business, or a related field.
• Preferably with at least 1 year of experience in advertising, online and/or offline marketing, or a related field.
• Fresh graduates with relevant internship or project experience are also encouraged to apply.
• Strong analytical skills with a data-driven mindset, capable of interpreting complex data to develop and execute effective marketing strategies.
• Excellent communication, negotiation, and relationship-building abilities.
• Experience in handling multiple projects concurrently and delivering results within tight deadlines in a fast-paced environment.
• Willingness to travel for fieldwork and attend events as needed.
• Experience or skills in graphic design and/or content writing are an advantage but not required.
• Experience working in financial services or fintech is an advantage but not required.
• Experience in projects or initiatives involving OFWs or OFW communities is an advantage but not required.