Digital Marketing Specialist

Cepat Kredit Financing Inc.; Pasig; On-site; PHP 1,190,476 - 1,785,714; Full time

Job summary

A financial services company in the Philippines is seeking a Marketing Specialist to develop and execute marketing campaigns for client acquisition, retention, and brand awareness. The ideal candidate should have a Bachelor's degree in Marketing or a related field, alongside strong analytical and communication skills. Responsibilities include monitoring campaign performance, collaborating with internal teams, and researching market trends. Fresh graduates are encouraged to apply, along with those with experience in fintech or advertising.

Qualifications

• 1 year of experience in advertising or marketing is preferred.
• Fresh graduates with internships or project experience are encouraged to apply.
• Strong analytical skills with a data-driven mindset.

Responsibilities

• Implement marketing campaigns to achieve business objectives.
• Evaluate and report on campaign performance.
• Research industry trends to enhance marketing effectiveness.

Skills

Analytical skills

Communication

Negotiation

Relationship-building

Education

Bachelor's degree in Marketing or related field

Job description

DUTIES AND RESPONSIBILITIES

The Marketing Specialistis responsible fordeveloping and executing online and/or offline marketing campaigns that support key businessobjectives, including but not limited to client acquisition,clientretention, and brand awareness.

KEY RESPONSIBILITIES

Campaign Execution

• Implement marketing campaigns aimed at achieving businessobjectives, including but not limited to client acquisition, retention, and brand awareness.
• Assistin the ideation, planning, execution, optimization, monitoring, and reporting of all marketing initiatives in alignment with strategiesestablishedwith management.

Channel Management

• Work closely with internal teams andexternal partners to plan and execute diverse marketing campaigns across online and/or offline channels.

Performance Measurement and Reporting

• Evaluate and report on campaign performance, measuring results against established goals (ROI and KPIs).
• Provideactionable insights for product improvement, marketing strategies, and service enhancements based on campaign performance data.

Research and Innovation

• Investigate new and innovative growth strategies within the online and/or offline marketing landscape.
• Conduct experiments and tests toidentifycost-effective tactics and measure their impact.

Content Consistency and Branding

• Ensure all marketing content aligns with branding guidelines andmaintainsconsistency across all online and/or offline platforms.
• Propose creative strategies to enhance the effect of marketing materials through various marketing efforts.

Market Trends and Insights

• Contribute to marketing effectiveness by researching industry trends and insights.
• Monitor marketing expenditures and performance, offering solutions for both immediate and long-term challenges based on insights gathered.

Collaboration and Support

• Work closely with the Marketing Officer and other internal and/or external stakeholders to align marketing strategies with overall businessobjectives.
• Provide support in various marketing initiatives, ensuring effective communication and collaboration with team members and stakeholders.
• Perform other work-related functions and duties that may be assigned.

Key Qualifications

• Bachelor's degree in Marketing, Advertising and Public Relations, Communications, Business, ora relatedfield.
• Preferably with at least 1 year of experience in advertising, online and/or offline marketing, or a related field.
• Fresh graduates with relevant internship or project experience are also encouraged to apply.
• Strong analytical skills with a data-driven mindset, capable of interpreting complex data to develop and execute effective marketing strategies.
• Excellent communication, negotiation, and relationship-building abilities.
• Experience in handling multiple projects concurrently and delivering results within tight deadlines in a fast-paced environment.
• Willingness to travel for fieldwork and attend events as needed.
• Experience or skills in graphic design and/or content writing are an advantage but not required.
• Experience working in financial services or fintech is an advantage but not required.
• Experience in projects or initiatives involving OFWs or OFW communities is an advantage but notrequired.