Marketing Specialist
Surge Fitness & Lifestyle
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Benefits offered by this job
Job summary
Surge Fitness & Lifestyle in Makati is seeking a Marketing Specialist with deep expertise in AI, SEO, and marketing automation to drive growth across digital channels. You will design AI-powered campaigns, optimize visibility, and strengthen customer acquisition and retention.
The ideal candidate has 5–8 years in digital marketing, a Bachelor's degree, and experience with enterprise AI tools and multi-channel strategies.
Qualifications
- Bachelor's degree in Marketing, IT, or related field required.
- 5–8 years in digital marketing, SEO, AI, or automation.
- Proven success increasing organic traffic, conversions, and revenue with AI.
Responsibilities
- Lead AI-driven marketing strategy across business units.
- Manage AI tools, prompts, libraries, and workflows.
- Oversee enterprise SEO initiatives: technical, on-page, local, international.
- Plan campaigns across Google Ads, Meta, LinkedIn, TikTok, YouTube, X.
- Build AI-powered analytics and dashboards for executives.
- Collaborate with IT and marketing to integrate AI in systems.
- Develop multi-channel customer journeys and retention strategies.
Skills
Education
Tools
Job description
On-site - Makati 5-10 Yrs Exp Bachelor Full-time
Performance Bonus, Annual Appraisal, Employee Recognition Program, Holiday Gifts, Incentives
Health Insurance
Job Training, Professional Development
Bereavement Leave, Birthday Leave, Maternity & Paternity Leave, Parental Leave, Sick Leave, Solo Parent Leave, Special Leave for Women, Vacation Leave
Marketing Specialist – AI, SEO & Marketing Automation
We are seeking a highly skilled and forward-thinking Marketing Specialist with deep expertise in Artificial Intelligence (AI), Search Engine Optimization (SEO), digital marketing, marketing automation, customer intelligence, and data-driven growth strategies.
This role is responsible for leveraging cutting-edge AI technologies to optimize marketing campaigns, improve customer acquisition, strengthen client retention, automate workflows, and maximize online visibility across all digital platforms.
The ideal candidate possesses advanced knowledge of modern AI ecosystems—including Large Language Models (LLMs), Generative AI, SEO algorithms, search engine ranking systems, marketing analytics, CRM integrations, API connectivity, and omnichannel marketing strategies. This professional will serve as the organization's AI marketing expert, helping transform traditional marketing into an intelligent, automated, and scalable growth engine.
- Develop and execute AI-powered marketing strategies across all business units.
- Utilize advanced AI platforms such as ChatGPT, Claude, Gemini, Perplexity, Microsoft Copilot, Grok, Midjourney, Runway, and other enterprise AI tools.
- Design AI prompts, prompt libraries, custom GPTs, AI agents, and workflow automations.
- Integrate AI tools into daily marketing operations to improve productivity, customer engagement, and decision-making.
- Research, evaluate, and implement emerging AI technologies that provide competitive business advantages.
- Train internal teams on AI best practices, governance, and responsible AI usage.
- Connect AI platforms with internal CRM, ERP, marketing systems, databases, APIs, and customer management platforms.
- Build AI-powered customer profiling, lead scoring, and predictive analytics models.
- Develop AI solutions capable of identifying customer behavior, purchase intent, service opportunities, and retention risks.
- Create intelligent dashboards for executive reporting and real-time marketing insights.
- Collaborate with software developers and IT teams to integrate AI into proprietary business systems.
- Lead enterprise-level SEO initiatives.
- Develop comprehensive technical, on-page, off-page, and local SEO strategies.
- Stay current with Google Core Updates, Search Generative Experience (SGE), AI-powered search, semantic search, entity-based SEO, and search engine ranking factors.
- Perform technical SEO audits and implement corrective actions.
- Optimize website architecture, schema markup, structured data, Core Web Vitals, crawlability, indexing, internal linking, and page speed.
- Conduct advanced keyword research, search intent analysis, competitor benchmarking, and content gap analysis.
- Increase domain authority, organic traffic, keyword rankings, and conversion performance.
- Plan and manage integrated marketing campaigns across:
- Google Ads
- Meta (Facebook & Instagram)
- TikTok
- YouTube
- X (Twitter)
- Email Marketing
- SMS Marketing
- WhatsApp Business
- Marketing Automation Platforms
- Optimize customer acquisition cost (CAC), return on ad spend (ROAS), customer lifetime value (LTV), and conversion rates.
- Design multi-channel customer journeys that maximize engagement and sales performance.
- Utilize predictive analytics for audience segmentation and content optimization.
- Monitor trends, engagement, and competitor activities using AI analytics.
- Build content calendars powered by AI recommendations.
- Improve brand awareness through data-driven social media optimization.
- Build automated marketing funnels.
- Create lead nurturing campaigns using CRM automation.
- Develop AI-powered email sequences.
- Implement chatbot automation and conversational AI.
- Create automated customer segmentation.
- Improve customer onboarding experiences through intelligent automation.
- Analyze campaign performance using:
- Google Analytics 4 (GA4)
- Google Search Console
- Looker Studio
- SEMrush
- Ahrefs
- Screaming Frog
- HubSpot Analytics
- Prepare executive-level reports with actionable recommendations.
- Monitor KPIs including:
- Organic traffic
- Conversion rates
- SEO rankings
- Marketing ROI
- AI productivity metrics
- Develop AI models that identify customer needs and buying behaviors.
- Build retention strategies using predictive analytics.
- Analyze customer feedback using sentiment analysis.
- Identify churn risks and implement proactive engagement campaigns.
- Improve customer satisfaction through personalized marketing experiences.
- Bachelor's degree in Marketing, Business Administration, Information Technology, Computer Science, Data Analytics, or a related field.
- Master's degree or MBA is an advantage.
- Minimum of 5–8 years of experience in digital marketing, SEO, AI implementation, or marketing automation.
- Demonstrated success in increasing organic traffic, conversions, and revenue through AI-driven initiatives.
- Advanced knowledge of Large Language Models (LLMs)
- Prompt Engineering
- AI Workflow Automation
- AI Agents
- Retrieval-Augmented Generation (RAG)
- Vector Databases (preferred)
- API Integration
- AI-assisted Data Analysis
- Machine Learning fundamentals
- Generative AI implementation
Proficiency with:
- ChatGPT
- Google Gemini
- Perplexity AI
- Grok
- Runway ML
- NotebookLM
- Other enterprise AI solutions
Expert-level knowledge of:
- Technical SEO
- On-page SEO
- Off-page SEO
- Local SEO
- International SEO
- E-commerce SEO
- AI Search Optimization
- Semantic SEO
- Schema Markup
- Structured Data
- Core Web Vitals
- Google Algorithms
- Search Intent Optimization
- Entity SEO
- Link Building
- Content Optimization
Experience with:
- Google Ads
- Meta Ads Manager
- LinkedIn Campaign Manager
- TikTok Ads
- GA4
- HubSpot
- Mailchimp
- ActiveCampaign
- Make (Integromat)
- Google Search Console
- SEMrush
- Ahrefs
- Screaming Frog
- Looker Studio
- Power BI
- Tableau
- CRM Analytics
- Heatmap & User Behavior Tools
- Strategic Thinking
- Data-Driven Decision Making
- Critical Thinking
- Analytical Skills
- Problem Solving
- Customer-Centric Mindset
- Project Management
- Cross-functional Collaboration
- Adaptability to Emerging Technologies
- High Attention to Detail
Success in this role will be measured by:
- Organic traffic improvement
- Search engine ranking improvements
- Increased customer retention
- Conversion rate optimization
- Marketing ROI
- AI implementation success
- Marketing automation efficiency
- Reduction in acquisition costs
- Campaign performance improvements
- Revenue generated through digital marketing
- Google Analytics Certification
- Google Ads Certification
- HubSpot Marketing Certification
- HubSpot SEO Certification
- SEMrush SEO Certification
- Microsoft AI Certification
- OpenAI/LLM-related certifications
- Meta Certified Digital Marketing Associate
- Project Management (PMP, Scrum, Agile) is an advantage
The ideal candidate is a visionary marketing professional who understands both human psychology and artificial intelligence. They possess advanced expertise in AI platforms, SEO, digital marketing, automation, analytics, and customer behavior.
They can integrate AI into proprietary business systems, optimize search visibility, automate customer engagement, and deliver measurable business growth while ensuring ethical and effective use of AI technologies.
This role requires someone who can transform marketing into a scalable, AI-powered ecosystem that improves operational efficiency, enhances customer experiences, and drives long-term revenue growth.
Data Analysis Statistics Natural Language Processing AI Ethics AI Expert
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