Marketing Manager

VA Masters; Parañaque; On-site; PHP 1,800,000 - 3,200,000; Full time

Job summary

VA Masters is seeking an experienced Marketing Director to lead strategic marketing initiatives while driving hands-on execution in a dynamic setting. You will shape the marketing strategy, oversee campaigns, and optimize processes with AI-powered tools to maximize output and efficiency.

You will manage timelines, dashboards, and cross‑team collaboration, ensuring brand consistency and data‑driven decisions. Strong communication and leadership are essential.

Qualifications

• Proven experience in a senior marketing role with both strategic and operational responsibilities.
• Strong understanding of digital marketing channels including email, social media, paid ads, SEO, and content marketing.
• Demonstrated proficiency with AI tools for marketing workflows (e.g., ChatGPT, Jasper, Midjourney, AI‑driven analytics, automation platforms).
• Excellent project management and organizational skills with the ability to manage multiple initiatives simultaneously.
• Strong analytical mindset with experience interpreting marketing data and KPIs.
• Reliable, detail‑oriented, and able to work independently with minimal supervision.
• Exceptional communication skills — both written and verbal.

Responsibilities

• Develop and execute comprehensive marketing strategies aligned with business goals and growth targets.
• Oversee day-to-day marketing operations, ensuring campaigns are delivered on time and within scope.
• Manage and optimize marketing workflows, identifying opportunities to improve efficiency through automation and AI tools.
• Create and maintain marketing calendars, project timelines, and performance dashboards.
• Coordinate across teams and stakeholders to align marketing initiatives with broader business objectives.
• Leverage AI‑powered tools to streamline content creation, data analysis, reporting, and campaign optimization.
• Produce or oversee visual content including graphics and video assets as needed.
• Analyze campaign performance data and translate insights into actionable recommendations.
• Manage brand consistency across all marketing channels and touchpoints.
• Identify emerging marketing trends, technologies, and platforms to keep the business competitive.

Skills

Senior marketing leadership

Strategic marketing

Digital marketing

AI tools for marketing

Project management

Marketing analytics

Written and verbal communication

Independent work

Tools

ChatGPT

Jasper

Midjourney

AI analytics

Automation platforms

Job description

Job Summary: We're thrilled to be taking on an experienced Marketing Director-level professional who combines strategic marketing leadership with hands‑on operational execution. The ideal candidate is a strong communicator with a proven track record in marketing strategy, campaign management, and operational efficiency — with fluency in modern AI tools to streamline workflows and maximize output.

Key Responsibilities:

• Develop and execute comprehensive marketing strategies aligned with business goals and growth targets

• Oversee day‑to‑day marketing operations, ensuring campaigns are delivered on time and within scope

• Manage and optimize marketing workflows, identifying opportunities to improve efficiency through automation and AI tools

• Create and maintain marketing calendars, project timelines, and performance dashboards

• Coordinate across teams and stakeholders to align marketing initiatives with broader business objectives

• Leverage AI‑powered tools to streamline content creation, data analysis, reporting, and campaign optimization

• Produce or oversee visual content including graphics and video assets as needed

• Analyze campaign performance data and translate insights into actionable recommendations

• Manage brand consistency across all marketing channels and touchpoints

• Identify emerging marketing trends, technologies, and platforms to keep the business competitive

Mandatory Skills:

• Proven experience in a senior marketing role with both strategic and operational responsibilities

• Strong understanding of digital marketing channels including email, social media, paid ads, SEO, and content marketing

• Demonstrated proficiency with AI tools for marketing workflows (e.g., ChatGPT, Jasper, Midjourney, AI‑driven analytics, automation platforms)

• Excellent project management and organizational skills with the ability to manage multiple initiatives simultaneously

• Strong analytical mindset with experience interpreting marketing data and KPIs

• Reliable, detail‑oriented, and able to work independently with minimal supervision

• Exceptional communication skills — both written and verbal

Preferred Skills:

• Graphic design experience using tools such as Canva, Adobe Photoshop, Illustrator, or Figma

• Video editing experience using tools such as CapCut, Adobe Premiere Pro, DaVinci Resolve, or similar

• Experience with marketing automation platforms (e.g., HubSpot, ActiveCampaign, Mailchimp, GoHighLevel)

• Familiarity with CRM systems and lead management workflows

• Experience building or managing a small marketing team or coordinating with freelancers

• Background in content strategy and brand development

Why Join Us:

This is an opportunity to take ownership of a company's entire marketing function, bringing both strategic vision and operational discipline to the role. You will have the freedom to implement modern tools and processes, shape the brand's direction, and see the direct impact of your work. If you thrive in a role where no two days are the same and you enjoy blending big‑picture thinking with hands‑on execution, this is the right fit.