Marketing Director

VA Masters; Passi; On-site; PHP 1,200,000 - 2,100,000; Full time

Job summary

VA Masters in the Philippines seeks an experienced Marketing Director who blends strategic leadership with hands-on execution. The ideal candidate communicates clearly and has a proven record across marketing strategy, campaigns, and operations, with fluency in using AI tools to push results.

You will design and roll out marketing strategies, oversee daily operations, manage calendars and dashboards, coordinate with teams, and drive content creation and analytics while maintaining brand

Qualifications

• Experience in a senior marketing role with strategic and hands-on responsibilities.
• Strong digital marketing knowledge across email, social, paid ads, SEO, and content.
• Proficient with AI tools for marketing workflows.
• Excellent project management and ability to manage multiple initiatives.
• Strong analytics with track record of KPI-driven insights.
• Independent and self-directed with strong communication.

Responsibilities

• Draw up and roll out comprehensive marketing strategies aligned to business goals and growth targets.
• Oversee daily marketing operations to ensure campaigns land on time and within scope.
• Improve marketing workflows with automation and AI tools to boost efficiency.
• Create and maintain marketing calendars, timelines, and dashboards.
• Coordinate across teams so marketing aligns with wider business objectives.
• Utilize AI-powered tools to streamline content creation, data analysis, reporting, and optimization.
• Oversee production of visuals, graphics, and video assets when needed.
• Read campaign performance data and translate into actionable recommendations.
• Maintain brand consistency across all channels and touchpoints.
• Identify emerging marketing trends, technologies, and platforms to stay competitive.

Skills

Senior marketing

Digital channels

AI tools

Project management

Analytics

Independent worker

Communication

Tools

Canva

Photoshop

Illustrator

Figma

CapCut

Premiere Pro

DaVinci Resolve

HubSpot

ActiveCampaign

Mailchimp

GoHighLevel

Job description

Job Summary:
We're excited to bring aboard an experienced Marketing Director-level professional who pairs strategic marketing leadership with hands-on operational execution. The right person is a strong communicator with a proven record across marketing strategy, campaign management, and operational efficiency - plus fluency in modern AI tools that streamline workflows and push output as far as it will go.

Key Responsibilities:

• Draw up and roll out comprehensive marketing strategies matched to business goals and growth targets

• Oversee daily marketing operations, seeing that campaigns land on time and within scope

• Look after and sharpen marketing workflows, picking out where automation and AI tools can lift efficiency

• Draw up and keep marketing calendars, project timelines, and performance dashboards

• Coordinate across teams and stakeholders so marketing initiatives sit with wider business objectives

• Lean on AI-powered tools to streamline content creation, data analysis, reporting, and campaign optimization

• Turn out or oversee visual content, graphics and video assets included, as required

• Read campaign performance data and turn insights into actionable recommendations

• Keep brand consistency firm across every marketing channel and touchpoint

• Pick out emerging marketing trends, technologies, and platforms that keep the business competitive

Mandatory Skills:

• Proven record in a senior marketing post carrying both strategic and operational responsibilities

• Strong grasp of digital marketing channels including email, social media, paid ads, SEO, and content marketing

• Demonstrated proficiency with AI tools for marketing workflows (e.g., ChatGPT, Jasper, Midjourney, AI-driven analytics, automation platforms)

• Excellent project management and organizational skills with the capacity to keep several initiatives going at once

• Strong analytical mindset with a record of reading marketing data and KPIs

• Dependable, precise, and able to work solo with little supervision

• Exceptional communication skills - both written and verbal

Preferred Skills:

• Graphic design record using tools such as Canva, Adobe Photoshop, Illustrator, or Figma

• Video editing record using tools such as CapCut, Adobe Premiere Pro, DaVinci Resolve, or similar

• Time spent with marketing automation platforms (e.g., HubSpot, ActiveCampaign, Mailchimp, GoHighLevel)

• Familiarity with CRM systems and lead management workflows

• Record of building or looking after a small marketing team or coordinating with freelancers

• Footing in content strategy and brand development

Why Join Us:

This is a chance to take hold of a company's entire marketing function, bringing strategic vision and operational discipline alike to the post. You'll have the freedom to put modern tools and processes in place, set the brand's direction, and watch your work land directly. If you shine in a post where no two days look the same and enjoy pairing big-picture thinking with hands-on execution, this is the right fit.