Marketing Strategy

VA Masters; Danao; On-site; PHP 1,800,000 - 3,000,000; Full time

Job summary

VA Masters in Cebu, Philippines, is seeking a Marketing Director who blends strategic leadership with hands-on execution to drive growth and brand impact. The role emphasizes managing digital marketing programs, optimizing workflows with AI tools, and delivering measurable results across channels.

You will lead campaigns, manage content, analyze data, and collaborate with teams to keep the brand competitive in a dynamic market.

Qualifications

• Proven experience in a senior marketing role with both strategic and operational responsibilities.
• Strong understanding of digital marketing channels including email, social media, paid ads, SEO, and content marketing
• Demonstrated proficiency with AI tools for marketing workflows (e.g., ChatGPT, Jasper, Midjourney, AI-driven analytics, automation platforms)
• Excellent project management and organizational skills with the ability to manage multiple initiatives simultaneously
• Strong analytical mindset with experience interpreting marketing data and KPIs
• Reliable, detail-oriented, and able to work independently with minimal supervision
• Exceptional communication skills — both written and verbal

Responsibilities

• Develop and execute comprehensive marketing strategies aligned with business goals and growth targets
• Oversee day-to-day marketing operations, ensuring campaigns are delivered on time and within scope
• Manage and optimize marketing workflows, identifying opportunities to improve efficiency through automation and AI tools
• Create and maintain marketing calendars, project timelines, and performance dashboards
• Coordinate across teams and stakeholders to align marketing initiatives with broader business objectives
• Leverage AI-powered tools to streamline content creation, data analysis, reporting, and campaign optimization
• Produce or oversee visual content including graphics and video assets as needed
• Analyze campaign performance data and translate insights into actionable recommendations
• Manage brand consistency across all marketing channels and touchpoints
• Identify emerging marketing trends, technologies, and platforms to keep the business competitive

Skills

Senior marketing leadership

Digital marketing

AI marketing tools

Project management

Marketing analytics

Communication skills

Independent work

Brand management

Tools

Canva

Adobe Photoshop

Illustrator

Figma

CapCut

Adobe Premiere Pro

DaVinci Resolve

HubSpot

ActiveCampaign

Mailchimp

GoHighLevel

CRM systems

Job description

Job Summary

We're opening a search for an experienced Marketing Director-level professional who combines strategic marketing leadership with hands‑on operational execution. The ideal candidate is a strong communicator with a proven track record in marketing strategy, campaign management, and operational efficiency — with fluency in modern AI tools to streamline workflows and maximize output.

Key Responsibilities

• Develop and execute comprehensive marketing strategies aligned with business goals and growth targets




• Oversee day-to-day marketing operations, ensuring campaigns are delivered on time and within scope




• Manage and optimize marketing workflows, identifying opportunities to improve efficiency through automation and AI tools




• Create and maintain marketing calendars, project timelines, and performance dashboards




• Coordinate across teams and stakeholders to align marketing initiatives with broader business objectives




• Leverage AI-powered tools to streamline content creation, data analysis, reporting, and campaign optimization




• Produce or oversee visual content including graphics and video assets as needed




• Analyze campaign performance data and translate insights into actionable recommendations




• Manage brand consistency across all marketing channels and touchpoints




• Identify emerging marketing trends, technologies, and platforms to keep the business competitive

Mandatory Skills

• Proven experience in a senior marketing role with both strategic and operational responsibilities




• Strong understanding of digital marketing channels including email, social media, paid ads, SEO, and content marketing




• Demonstrated proficiency with AI tools for marketing workflows (e.g., ChatGPT, Jasper, Midjourney, AI-driven analytics, automation platforms)




• Excellent project management and organizational skills with the ability to manage multiple initiatives simultaneously




• Strong analytical mindset with experience interpreting marketing data and KPIs




• Reliable, detail-oriented, and able to work independently with minimal supervision




• Exceptional communication skills — both written and verbal

Preferred Skills

• Graphic design experience using tools such as Canva, Adobe Photoshop, Illustrator, or Figma




• Video editing experience using tools such as CapCut, Adobe Premiere Pro, DaVinci Resolve, or similar




• Experience with marketing automation platforms (e.g., HubSpot, ActiveCampaign, Mailchimp, GoHighLevel)




• Familiarity with CRM systems and lead management workflows




• Experience building or managing a small marketing team or coordinating with freelancers




• Background in content strategy and brand development

Why Join Us

This is an opportunity to take ownership of a company's entire marketing function, bringing both strategic vision and operational discipline to the role. You'll have the freedom to roll out modern tools and processes, shape the brand's direction, and see the direct impact of your work. If you thrive in a role where no two days are the same and enjoy blending big-picture thinking with hands‑on execution, this is the right fit.