Marketing Specialist

nbeguill consumer goods trading; Manila; On-site; PHP 300,000 - 540,000; Full time

Job summary

nbeguill consumer goods trading is seeking a Marketing Specialist to support brand development, campaign execution, content creation, research analysis, and cross-functional collaboration. This role bridges strategic planning and operational output to enhance brand visibility and engagement.

You will plan multi-channel campaigns on Shopee, Lazada, and TikTok, optimize paid ads, write compelling copy, and collaborate with product, sales, creative, PR, and advertising teams while managing budgets

Qualifications

• Brand management experience across channels.
• Ability to analyze data and derive insights.
• Coordination with product, sales and creative teams.

Responsibilities

• Assist in creating and executing brand strategies.
• Maintain brand consistency across materials and channels.
• Plan multi-channel campaigns on Shopee, Lazada & TikTok.
• Manage paid ads to meet ROI and visibility goals.
• Monitor campaign metrics and adjust strategies.
• Create content for blogs, social media, newsletters and sites.
• Write engaging copy for social platforms.
• Research customer preferences and trends.
• Track KPIs for brand awareness and engagement.
• Coordinate with cross-functional teams and manage budgets.
• Oversee content calendar and editorial planning.

Skills

Brand management

Copywriting

Campaign planning

Analytics

Cross-functional collaboration

Tools

Brand Guide

Canva

ClickUp

Meta Ads

Google Analytics

Google Sheets

Shopee MyAds

Lazada Sponsored Solutions

TikTok Ads Manager

Job description

The Marketing Specialist is responsible for supporting brand development, campaign execution, content creation, research analysis, and cross-functional collaboration. This role bridges strategic planning and operational output to enhance brand visibility and engagement.

Key responsibilities

Assist in the creation and execution of brand strategies to drive awareness, engagement, and loyalty

Maintain brand consistency across all marketing materials and communication channels

Conduct competitive analysis to identify market trends and opportunities

Plan and execute multi-channel campaigns across Shopee, Lazada, and TikTok, including platform-led mega sales and flash deal enrollments

Manage and optimize paid ads via Shopee MyAds, Lazada Sponsored Solutions, and TikTok Ads Manager to meet ROI and visibility goals

Monitor campaign metrics (CTR, CVR, GMV) and adjust strategies in real-time to drive performance and maximize returns

Create and manage content for blogs, social media, newsletters, and websites

Write engaging copy for Facebook, Instagram, TikTok, and other platforms

Conduct research to gather insights on customer preferences and trends

Track KPIs related to brand awareness, engagement, and loyalty

About you

Ability to maintain brand consistency across all outputs

Experience with tools such as Brand Guide, Canva, ClickUp, Meta Ads, Google Sheets, and Google Analytics

Proficiency in managing paid ads platforms including Shopee MyAds, Lazada Sponsored Solutions, and TikTok Ads Manager

Strong writing and copywriting skills for social media and digital platforms

Ability to analyze survey and focus group data

Experience coordinating with cross-functional teams including product, sales, creative, PR, and advertising teams

Capability to manage marketing budgets, track expenses, and process invoices

Experience with content calendar management and editorial planning

What can I earn as a Marketing Specialist