Brand Marketing Specialist: Multi-Channel Campaigns

nbeguill consumer goods trading; Manila; On-site; PHP 300,000 - 540,000; Full time

Job summary

nbeguill consumer goods trading is seeking a Marketing Specialist to support brand development, campaign execution, content creation, research analysis, and cross-functional collaboration. This role bridges strategic planning and operational output to enhance brand visibility and engagement.

You will plan multi-channel campaigns on Shopee, Lazada, and TikTok, optimize paid ads, write compelling copy, and collaborate with product, sales, creative, PR, and advertising teams while managing budgets

Qualifications

• Brand management experience across channels.
• Ability to analyze data and derive insights.
• Coordination with product, sales and creative teams.

Responsibilities

• Assist in creating and executing brand strategies.
• Maintain brand consistency across materials and channels.
• Plan multi-channel campaigns on Shopee, Lazada & TikTok.
• Manage paid ads to meet ROI and visibility goals.
• Monitor campaign metrics and adjust strategies.
• Create content for blogs, social media, newsletters and sites.
• Write engaging copy for social platforms.
• Research customer preferences and trends.
• Track KPIs for brand awareness and engagement.
• Coordinate with cross-functional teams and manage budgets.
• Oversee content calendar and editorial planning.

Skills

Brand management

Copywriting

Campaign planning

Analytics

Cross-functional collaboration

Tools

Brand Guide

Canva

ClickUp

Meta Ads

Google Analytics

Google Sheets

Shopee MyAds

Lazada Sponsored Solutions

TikTok Ads Manager

Job description

nbeguill consumer goods trading is seeking a Marketing Specialist to support brand development, campaign execution, content creation, research analysis, and cross-functional collaboration. This role bridges strategic planning and operational output to enhance brand visibility and engagement.

You will plan multi-channel campaigns on Shopee, Lazada, and TikTok, optimize paid ads, write compelling copy, and collaborate with product, sales, creative, PR, and advertising teams while managing budgets