Digital Marketing Specialist

NBeguill Consumer Goods Trading (Herbal Nation); Manila; On-site; PHP 360,000 - 480,000; Full time

Job summary

NBeguill Consumer Goods Trading (Herbal Nation) in Manila seeks a Marketing Specialist to support brand development, campaign execution, content creation, and cross-functional collaboration. This role bridges strategic planning with operational output to elevate brand visibility and engagement.

The position focuses on coordinating multi-channel campaigns, content calendar management, and partner coordination to drive growth in a fast-paced consumer goods environment.

Qualifications

• Experience in brand marketing, including strategy and execution.
• Ability to manage multi-channel campaigns with a focus on ROI.
• Proven content creation skills across blogs, social, and newsletters.
• Strong analytical mindset with ability to synthesize data into insights.

Responsibilities

• Support brand development and ensure consistency across materials.
• Plan and execute multi-channel campaigns on Shopee, Lazada, and TikTok.
• Create and manage content for social media, newsletters, and websites.
• Coordinate with partners and vendors for events and activations.
• Track campaign metrics and optimize for ROI and visibility.
• Collaborate with product, sales, and creative teams.

Skills

Brand strategy

Campaign planning

Content creation

Research analysis

Cross-functional collaboration

Tools

Brand Guide

Canva

ClickUp

Google Sheets

Plannable

Job description

The Marketing Specialist is responsible for supporting brand development, campaign

execution, content creation, research analysis, and cross-functional collaboration. This role

bridges strategic planning and operational output to enhance brand visibility and

engagement.

CORE DUTIES & RESPONSIBILITIES

Brand Development and Strategy

• Assist in the creation and execution of brand strategies to drive awareness, engagement, and loyalty.
• Maintain brand consistency across all marketing materials and communication channels.
• Conduct competitive analysis to identify market trends and opportunities.
• Generate innovative ideas for social media campaigns and posts that reflect each brand’s unique identity.
• Guide admin on brand alignment and consistency across all outputs.
• Provide brand training and spot-check content for alignment.
• Use tools like Brand Guide, Canva, and ClickUp to maintain standards.
• Follow the process: Review branding output -> Give corrections -> Biweekly evaluation.
• Track updates in the shared Google Sheet tracker for 'Brand Strategy'.

Marketing Campaigns

• Plan and execute multi-channel campaigns across Shopee, Lazada, and TikTok, including platform-led mega sales (e.g., 7.7, 11.11) and flash deal enrollments.
• Coordinate with creatives and eCommerce teams to develop platform-compliant campaign assets (e.g., banners, vouchers, product visuals).
• Manage and optimize paid ads via Shopee MyAds, Lazada Sponsored Solutions, and TikTok Ads Manager to meet ROI and visibility goals.
• Monitor campaign metrics (CTR, CVR, GMV) and adjust strategies in real-time to drive performance and maximize returns.
• Track campaign participation, budget allocation, and results using internal campaign trackers and reporting tools.
• Supervise implementation, approve assets, elevate blockers, and ensure timely campaign execution through structured workflows.
• Stay informed on marketplace trends, tools, and incentives (e.g., cashback, vouchers, TikTok affiliate pushes) to enhance campaign outcomes.
• Tools & Process: Meta Ads, Shopee, Lazada Ads, TikTok Ads Manager, Google Sheets, ClickUp; Weekly campaign tracker updates.
• Process: Review admin tracker -> Approve/optimize -> Escalate issues -> Wrap-up.
• Tracking: Weekly updates in campaign trackers, platform-specific metrics (CTR, CVR, GMV uplift) during campaign periods.

Content Creation and Management

• Create and manage content for blogs, social media, newsletters, and websites.
• Ensure alignment with brand tone, voice, and values.
• Manage and maintain the content calendar.
• Write engaging copy for Facebook, Instagram, TikTok, and other platforms.
• Approve editorial calendars and guide structural improvements.
• Tools: Google Docs, Plannable, ClickUp.
• Process: Review calendar -> Edit posts -> Approve via Plannable.
• Tracking: Weekly content tracker updates.

Event and Partnership Support

• Coordinate with partners and vendors for co-branded events.
• Organize promotional events and brand activations.
• Support trade shows and community engagement initiatives.
• Assign logistics and ensure asset quality.
• Tools: Google Calendar, ClickUp, Sheets.
• Process: Confirm partners -> Delegate -> Approve event assets.
• Tracking: Document outcomes monthly in event tracker.

Market Research and Insights

• Conduct research to gather insights on customer preferences and trends.
• Analyze survey and focus group data to inform strategy.
• Review survey design and admin-collected insights.
• Tools: Google Forms, Sheets.
• Process: Review insights log -> Analyze data -> Share strategy.
• Tracking: Monthly updates in insights tracker.

Brand Performance Tracking

• Track KPIs related to brand awareness, engagement, and loyalty.
• Prepare reports and share insights with stakeholders.
• Use tools like Google Analytics and social media insights to evaluate performance.

Collaboration and Communication

• Work with product, sales, and creative teams to align efforts.
• Coordinate with PR, advertising, and media buying agencies.
• Communicate effectively with cross-functional teams.
• Source and collaborate with UGC, EGC, and influencers to generate content.

Administrative and Operational Tasks

• Maintain marketing budgets, track expenses, and process invoices.
• Update and organize marketing collateral in a central repository.
• Respond to brand-related inquiries and manage stakeholder relationships.