Marketing Specialist

Microprint Systems Inc.; Quezon City; On-site; PHP 334,800 - 558,000; Full time

Job summary

A leading tech firm in Metro Manila seeks a Creative Marketing Specialist (E-commerce) to design and execute marketing campaigns that drive online sales and enhance brand visibility. The role involves planning promotional campaigns, creating engaging content for social media, and managing paid advertising across various platforms. Ideal candidates will have a Bachelor's degree in Marketing or related field, strong creative and analytical skills, and familiarity with e-commerce platforms like Shopee and Lazada.

Qualifications

• Bachelor's degree in a relevant field.
• Strong creative skills and visual design knowledge.
• Familiarity with e-commerce platforms like Shopee, Lazada.

Responsibilities

• Plan and execute campaigns for online shops.
• Produce engaging social media content.
• Monitor paid advertising campaigns and track KPIs.

Skills

Creative thinking

Copywriting

Visual design

E-commerce platform knowledge

Digital advertising experience

Analytical skills

Organization

Education

Bachelor’s degree in Marketing, Communications, Multimedia Arts, or related field

Tools

Canva

Adobe Photoshop

Adobe Illustrator

Video editing tools

Job description

Job Summary

A Creative Marketing Specialist (E-commerce) is responsible for designing and executing marketing campaigns that drive online sales, enhance brand visibility, and engage digital audiences. This role blends creativity, marketing strategy, and e-commerce know-how to maximize conversions across online platforms.

Key Responsibilities

E-commerce Campaigns

• Plan and execute promotional campaigns for online shops (Shopee, Lazada, TikTok Shop, Shopify, or company website)
• Create visually engaging product listings, banners, and promotional graphics
• Develop strategies for sales events (e.g., 4.4, 11.11, 12.12 campaigns) to boost traffic and conversions

Creative Content Development

• Produce social media content, including graphics, short videos, reels, and ads
• Write compelling product descriptions, marketing copy, and ad captions
• Ensure all content aligns with brand guidelines and campaign objectives

Digital Marketing & Analytics

• Run and monitor paid campaigns (Google Ads, Meta Ads, TikTok Ads)
• Track KPIs such as CTR, conversions, ROAS, and engagement
• Use insights to optimize campaigns and content performance

Social media & Community

• Manage content calendars and post scheduling
• Engage with followers, respond to inquiries, and monitor trends
• Collaborate with influencers or brand ambassadors for product promotion

Collaboration & Brand Management

• Coordinate with product, design, and operations teams for accurate content
• Maintain brand consistency across all digital channels and marketplaces
• Research competitors, trends, and best practices to innovate campaigns

Skills & Qualifications

• Bachelor’s degree in Marketing, Communications, Multimedia Arts, or related field
• Strong creative, copywriting, and visual design skills
• Familiarity with e-commerce platforms (Shopee, Lazada, Shopify, TikTok Shop)
• Experience with social media and digital advertising (Meta Ads, Google Ads, TikTok Ads)
• Proficiency in Canva, Adobe Photoshop, Illustrator, or video editing tools
• Analytical mindset and ability to track metrics to improve campaigns
• Organized, proactive, and able to manage multiple campaigns simultaneously