Marketing Specialist

WorkMatePro; Bacolod; On-site; Confidential; Full time

Job summary

WorkMatePro in the Philippines seeks an All-Around Marketing Specialist to own strategy to execution, with a strong background in lead generation, SEO, digital marketing, content, and campaign management. You will identify opportunities, collaborate with the COE, and help establish scalable marketing processes that drive measurable results across channels.

You will lead cross-channel campaigns, optimize content, and analyze performance to continually improve ROI while coordinating with

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 3+ years of experience in digital marketing, lead generation, or a similar role.
• Strong experience in B2B lead generation is highly preferred.
• Hands-on experience with SEO and digital marketing.
• Strong understanding of social media and content marketing.
• Experience with email marketing and marketing automation.
• Experience with CRM systems and lead management.
• Strong analytical and research skills.
• Good written and verbal communication skills.
• Able to work independently and manage multiple marketing initiatives.
• Strategic thinker who can also execute the work, not just provide recommendations.
• Comfortable working with international clients and remote teams.

Responsibilities

• Lead Generation & Business Development: develop and execute lead strategies across channels.
• SEO strategy development, keyword research, and on-page optimization.
• Develop and execute short- and long-term marketing strategies.
• Content and social media planning across LinkedIn, Facebook, Instagram.
• Plan, launch, and optimize digital marketing campaigns.
• Provide marketing direction for the COE and establish standards.
• Track KPIs and generate regular marketing reports.
• Collaborate with international clients and remote teams.

Skills

Lead generation

SEO

Digital marketing

Content marketing

Campaign management

Analytics

Social media

Email marketing

CRM systems

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

Google Analytics/GA4

Google Search Console

Google Ads

Meta Ads

LinkedIn

LinkedIn Sales Navigator

HubSpot

Mailchimp/Brevo/ActiveCampaign

SEMrush/Ahrefs

Canva

WordPress

CRM platforms

ChatGPT and AI marketing tools

Job description

Role Overview

We are looking for an All-Around Marketing Specialist who can take ownership of our marketing initiatives from strategy to execution. The ideal candidate has a strong background in lead generation, SEO, digital marketing, content, and campaign management, with the ability to identify opportunities and turn them into measurable business results.

This role will also work closely with the COE (Center of Excellence) to provide marketing direction, recommend initiatives, and help establish effective and scalable marketing processes.

Tasks

Key Responsibilities

1. Lead Generation & Business Development

• Develop and execute lead generation strategies across multiple channels.
• Research and identify potential clients, markets, industries, and business opportunities.
• Build and manage prospect lists and lead databases.
• Conduct LinkedIn, email, online, and other outbound lead-generation campaigns.
• Develop lead nurturing strategies to convert prospects into qualified opportunities.
• Monitor lead quality, conversion rates, and campaign performance.

2. SEO & Website Marketing

• Develop and implement an overall SEO strategy.
• Conduct keyword research and competitor analysis.
• Optimize website pages, blogs, landing pages, and other digital assets.
• Develop strategies to improve organic traffic, search rankings, and website conversions.
• Monitor SEO performance using tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar platforms.
• Identify opportunities for technical, on-page, and off-page SEO improvements.

3. General Marketing Strategy

• Develop and execute short- and long-term marketing strategies aligned with business objectives.
• Conduct market and competitor research.
• Identify new marketing channels, trends, and opportunities.
• Develop campaigns designed to increase brand awareness, leads, engagement, and revenue.
• Create marketing plans, campaign calendars, and execution timelines.
• Track marketing KPIs and provide recommendations based on results.

4. Content & Social Media

• Develop content strategies for LinkedIn, Facebook, Instagram, website, email, and other relevant platforms.
• Create or coordinate marketing content, including posts, articles, blogs, case studies, presentations, and promotional materials.
• Manage social media campaigns and monitor engagement.
• Ensure messaging and branding remain consistent across channels.
• Identify content opportunities based on customer needs, industry trends, and competitor activity.

5. Marketing Campaigns

• Plan, launch, and manage digital marketing campaigns.
• Manage email marketing and lead-nurturing campaigns.
• Support paid advertising initiatives when applicable.
• Test different messaging, audiences, channels, and campaigns to improve performance.
• Analyze campaign results and continuously optimize performance.

6. Marketing Direction for the COE

• Act as the marketing subject-matter resource for the COE.
• Guide the COE on marketing strategies, campaigns, content, lead generation, and digital initiatives.
• Recommend new marketing initiatives based on market trends and business priorities.
• Help establish marketing standards, processes, templates, and best practices.
• Work with the COE to identify opportunities to improve marketing efficiency and scalability.
• Provide regular updates on marketing performance, challenges, opportunities, and recommended actions.

7. Analytics & Reporting

• Track and analyze marketing KPIs such as:
  • Leads generated
  • Qualified leads
  • Conversion rates
  • Website traffic
  • SEO rankings
  • Engagement
  • Email performance
  • Campaign ROI
  • Cost per lead
• Prepare regular marketing reports and recommendations.
• Use data to determine which marketing activities should be continued, improved, or discontinued.

Requirements

Ideal Candidate

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 3+ years of experience in digital marketing, lead generation, or a similar role.
• Strong experience in B2B lead generation is highly preferred.
• Hands-on experience with SEO and digital marketing.
• Strong understanding of social media and content marketing.
• Experience with email marketing and marketing automation.
• Experience with CRM systems and lead management.
• Strong analytical and research skills.
• Good written and verbal communication skills.
• Able to work independently and manage multiple marketing initiatives.
• Strategic thinker who can also execute the work, not just provide recommendations.
• Comfortable working with international clients and remote teams.

Preferred Tools

• Google Analytics / GA4
• Google Search Console
• Google Ads
• Meta Ads
• LinkedIn
• LinkedIn Sales Navigator
• HubSpot
• Mailchimp / Brevo / ActiveCampaign
• SEMrush / Ahrefs
• Canva
• WordPress
• CRM platforms
• ChatGPT and other AI marketing tools

Benefits

NA

What We're Looking For

We're not looking for someone who only specializes in one area of marketing.

We need a well-rounded marketer who can think strategically, generate leads, execute campaigns, understand SEO, create content, analyze results, and proactively recommend what the company should do next.

The ideal person should be able to say:

"Give me the business goal, and I'll help determine the marketing strategy, build the plan, execute it, measure the results, and recommend the next step."

Core focus:

Lead Generation + SEO + Digital Marketing + Content + Strategy + Analytics + COE

Marketing Guidance