Marketing Specialist

Offsure; Angeles; On-site; PHP 360,000 - 600,000; Full time

Job summary

Offsure is seeking a Marketing Specialist to plan, execute, and optimize marketing initiatives that raise brand awareness, generate leads, and support business growth across digital and traditional channels.

You will collaborate with cross‑functional teams to create content, analyze campaigns, manage social media, and ensure consistent brand messaging while monitoring KPIs and reporting results to stakeholders on a regular basis.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 3-5 years of proven marketing experience, preferably digital.
• Knowledge of digital channels including social media, email, SEO, and paid advertising.
• Experience with Google Analytics, Meta Business Suite, HubSpot, Mailchimp.
• Strong written and verbal communication.
• Excellent organizational and project management abilities.
• Creative thinking with analytical and problem-solving skills.
• Proficiency in Microsoft Office or Google Workspace.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Responsibilities

• Plan and execute marketing campaigns across digital and offline channels.
• Create and coordinate marketing content for social media, websites, email campaigns, and promotional materials.
• Manage the company's social media presence and engage with target audiences.
• Conduct market research to identify customer needs, industry trends, and competitor activities.
• Monitor and analyze campaign performance using marketing analytics tools and provide recommendations for improvement.
• Coordinate with internal teams, designers, and external vendors to deliver marketing initiatives.
• Support lead generation and customer acquisition efforts through various marketing strategies.
• Assist in organizing events, webinars, trade shows, and promotional activities.
• Maintain brand consistency across all marketing materials and communications.
• Manage marketing assets and ensure timely delivery of campaigns.
• Prepare regular marketing reports and track key performance indicators (KPIs).
• Stay updated on emerging marketing trends, tools, and best practices.

Skills

Content creation

Campaign planning

Social media management

Analytics

Communication

Project management

Digital marketing

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Meta Business Suite

HubSpot

Mailchimp

Job description

Job Summary:

The Marketing Specialist is responsible for planning, executing, and optimizing marketing initiatives to increase brand awareness, generate leads, and support business growth. This role collaborates with cross-functional teams to develop marketing campaigns, create engaging content, analyze campaign performance, and ensure consistent brand messaging across digital and traditional marketing channels.

Key Responsibilities:

• Plan and execute marketing campaigns across digital and offline channels.
• Create and coordinate marketing content for social media, websites, email campaigns, and promotional materials.
• Manage the company's social media presence and engage with target audiences.
• Conduct market research to identify customer needs, industry trends, and competitor activities.
• Monitor and analyze campaign performance using marketing analytics tools and provide recommendations for improvement.
• Coordinate with internal teams, designers, and external vendors to deliver marketing initiatives.
• Support lead generation and customer acquisition efforts through various marketing strategies.
• Assist in organizing events, webinars, trade shows, and promotional activities.
• Maintain brand consistency across all marketing materials and communications.
• Manage marketing assets and ensure timely delivery of campaigns.
• Prepare regular marketing reports and track key performance indicators (KPIs).
• Stay updated on emerging marketing trends, tools, and best practices.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 3-5 years of proven experience in a marketing role, preferably in digital marketing.
• Knowledge of digital marketing channels, including social media, email marketing, SEO, and paid advertising.
• Experience using marketing tools such as Google Analytics, Meta Business Suite, HubSpot, Mailchimp, or similar platforms is an advantage.
• Strong written and verbal communication skills.
• Excellent organizational and project management abilities.
• Creative thinking with strong analytical and problem-solving skills.
• Proficiency in Microsoft Office and/or Google Workspace.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.