Marketing Projects Manager

Shopee; Manila; On-site; PHP 900,000 - 1,500,000; Full time

Job summary

Shopee Philippines is seeking a strategic growth leader to own 0-1 initiatives from consumer insights to scalable cross-functional execution. You will identify growth levers to rapidly scale market penetration and engagement among the 18–24 youth segment, and drive end-to-end programs with KPI governance.

Work intersects with Product, Marketing, Commercial, and Operations to shape features and campaigns, ensuring rapid, measurable ROI across campaigns and product enhancements tailored to

Qualifications

• Strategic execution experience in fast-paced tech companies.
• 0-1 program management capabilities from concept to execution.
• Familiarity with Tech Product Management and translating marketing needs into product features.
• Strong stakeholder influence to align cross-functional teams.

Responsibilities

• Identify growth levers to scale market penetration and engagement for PH youth.
• Lead end-to-end 0-1 strategic projects with user research, frameworks, KPIs, and executive tracking.
• Design tactical marketing campaigns and influence product roadmaps for fast feature rollouts.
• Coordinate with Commercial, Brand, Product, and Operations for cohesive execution.
• Leverage PH youth culture and digital behavior to craft hyper-relevant engagement strategies.

Skills

Strategic execution

Program management

Product management

Stakeholder management

Cultural intuition

Job description

About The Team

Overview Drive strategic growth initiatives to expand Shopee Philippines’ Monthly Active Users (MAU) within the 18–24 youth demographic, leading end-to-end 0-1 projects from consumer insighting to scalable cross-functional execution.

Job Description

Strategic Growth & Initiative Ownership

• Identify key growth levers to rapidly scale Shopee's market penetration and engagement among the 18–24 segment.
• Lead end-to-end 0-1 strategic projects: conduct user research, design program frameworks, define key performance metrics, and deliver executive-level tracking and reporting.
• Apply structured problem-solving to uncover root causes of business bottlenecks and implement solutions.

Campaign Strategy & Product Collaboration

• Work in a blended project-and-campaign capacity, designing tactical marketing campaigns that power growth
• Influence Product Management teams to shape feature roadmaps, ensuring smooth, fast rollouts of tech enhancements that serve youth user habits.
• Run continuous ideation, testing, and optimization loops to refine existing initiatives and maximize ROI.

Cross-Functional & Cultural Leadership

• Align diverse internal stakeholders—including Commercial, Brand, Product, and Operations—to ensure cohesive execution.
• Leverage deep context on Philippine youth pop culture, local trends, and digital behavior to create hyper-relevant engagement strategies.

Requirements

• Strategic Execution: Proven experience managing high-impact strategic projects, strategy consulting, or growth functions within a fast-paced technology company.
• 0-1 Program Management: Demonstrated ability to build initiatives from concept to execution with clear KPI governance and upward visibility.
• Product Savvy: Experience or strong familiarity with Tech Product Management, capable of effectively translating marketing needs into product features.
• Stakeholder Management: Exceptional influence skills to align cross-functional teams and product partners without direct authority.
• Cultural Intuition & Mindset: Deep understanding of PH youth culture, highly self-motivated, fast-paced, and relentless in solving complex operational and growth challenges.