Marketing Campaigns Lead, SPayLater

Monee; Mandaluyong; On-site; PHP 720,000 - 1,080,000; Full time

Job summary

Monee is a leading digital payments and financial services provider in Southeast Asia. We are seeking a Marketing Strategy & Operations professional to drive strategic projects, optimise processes, and scale marketing initiatives across the business.

You will partner with product, analytics, digital, and operations teams to ensure alignment with company goals and to deliver measurable results. With 4–6 years in marketing strategy or operations, you will design experiments, build playbooks, and

Qualifications

• Bachelor’s degree in Marketing, Business, Economics, or related field.
• 4–6 years’ experience in marketing strategy, special projects, or marketing operations.
• Experience in team or workstream management, especially process optimisation and system improvements.
• Strong analytical and storytelling skills with ability to interpret results.
• Proven ability to deliver projects independently in fast-paced environments.
• Excellent stakeholder management bridging operational detail with business goals.
• Highly organised, curious, proactive, and comfortable with experimentation.

Responsibilities

• Drive strategic special projects shaping marketing initiatives from hypothesis to execution.
• Oversee marketing operations enablers, aligning back-end systems with business goals.
• Lead automation, streamlined workflows, and improved team output.
• Act as sublead for strategic pilots and operational excellence.
• Design test-and-learn frameworks for new marketing initiatives and measure outcomes.
• Translate experiment results into actionable scaling recommendations.
• Collaborate with product, analytics, digital, and operations teams.
• Lead small teams or workstreams focused on process improvement and reporting.

Skills

Marketing strategy

Project management

Stakeholder management

Process optimisation

Analytical storytelling

Experimentation

Cross-functional collaboration

Team leadership

Education

Bachelor's degree in Marketing or related field

Job description

Monee is a leading digital payments and financial services provider in Southeast Asia. Monee’’s offerings include mobile wallet services, payment processing, credit offerings, and related digital financial services and products.

Monee Credit is the financing arm within Monee providing consumers, entrepreneurs, and businesses with more flexibility and freedom to achieve their aspirations. Our products aim to help underbanked or New-to-Credit users get easy access to funds to make more purchases on the Shopee platform

• SPayLater is our consumer financing solution that aims to help our users gain financial freedom with fewer limitations – all through a seamless digital experience. SPayLater offers Shopee users the freedom to buy immediately, but with the choice of paying for their purchases later.
• SLoan for Sellers is the Seller/SME Loans product that will allow sellers to take out loans to finance their Shopee business operations.
• SLoans is the Consumer Cash Loans product that will allow users to take out cash loans

Responsibilities:

Drive strategic special projects that shape how marketing initiatives are designed, tested, and scaled. The role builds frameworks from hypothesis through execution, ensuring learnings are captured and optimised for future growth. Alongside project delivery, oversee marketing operations enablers — aligning back-end systems and processes to business goals, with emphasis on automation, streamlined workflows, and improved team output. Acts as a sublead, supporting both strategic pilots and operational excellence.

• Design and implement test-and-learn frameworks for new marketing initiatives, from hypothesis development to measurement and optimisation.
• Translate experiment results into actionable recommendations for scaling and continuous improvement.
• Partner with cross-functional stakeholders (product, analytics, digital, operations) to ensure alignment and execution.
• Lead small teams or workstreams focused on process improvement, automation, and reporting enhancements.
• Streamline marketing operations processes, bridging system capabilities with business needs to enable scalability.
• Support compliance and light administrative governance, ensuring accuracy and adherence to standards.
• Create playbooks, documentation, and dashboards to institutionalise learnings and strengthen operational discipline.

Requirements:

• Bachelor’s degree in Marketing, Business, Economics, or related field.
• 4–6 years’ experience in marketing strategy, special projects, or marketing operations.
• Demonstrated experience in team or workstream management, particularly in process optimisation and system improvements.
• Strong analytical and storytelling skills — able to design hypotheses, interpret results, and communicate insights with clarity.
• Proven ability to deliver projects independently in fast-paced, cross-functional environments.
• Excellent stakeholder management skills, bridging operational detail with strategic business objectives.
• Highly organised, curious, and proactive — with a strong bias toward experimentation and continuous improvement.