Marketing Programs and Events Lead

Micropinnacle Technology Corporation; Makati; On-site; PHP 900,000 - 1,300,000; Full time

Job summary

Micropinnacle Technology Corporation in Manila, Philippines requires a Marketing Programs and Events Lead to plan, coordinate, execute, and evaluate marketing programs, executive engagements, and partner-led events that drive business development.

You will own the program lifecycle from concept to post-program reporting, align activities with target industries and accounts, manage budgets, and collaborate with Marketing, Demand Generation, Sales, and technology partners.

Qualifications

• Bachelor's degree in Marketing or a related field.
• At least 2 years in B2B marketing, events, or partner programs.
• Experience with MDF, co-marketing funds, or tech-partner programs.

Responsibilities

• Plan and develop quarterly/annual marketing programs and events calendars.
• Coordinate end-to-end program execution, budgets, and attendee experience.
• Lead invitation strategies and engagement tracking for target accounts.
• Coordinate with partners, MDF submissions, and post-program reporting.
• Prepare post-program reports and ensure proper campaign tagging with CRM.
• Maintain documentation and oversee program budgets and supplier relations.

Skills

Program coordination

Event planning

Budget tracking

Supplier coordination

Partner MDF administration

Post-program reporting

Stakeholder communication

Office/Workspace proficiency

CRM and marketing platforms

Education

Bachelor's degree in Marketing, Business Administration, Communications, Management, or related field

Tools

CRM systems

Marketing automation platforms

Job description

Department: Marketing
Reports to: Marketing Director
Employment Type: Full-time

I. JOB PURPOSE

The Marketing Programs and Events Lead is responsible for planning, coordinating, executing, and evaluating MTC's marketing programs, executive engagements, industry roundtables, partner-led events, and other initiatives that support the company's business development and marketing objectives.

The role ensures that every program is strategically aligned with MTC's target industries and accounts, has clearly defined objectives and success measures, is executed within approved budgets and timelines, and produces documented results.

The position serves as the primary owner of the program lifecycle, from program concept development and audience planning through partner coordination, logistics, execution, post-program reporting, and performance evaluation.

The role works closely with the Marketing Director, Demand Generation Specialists, Marketing Communications and Digital, Creative and Digital Production, Marketing Operations and CRM, Sales, Consulting, and technology partners.

II. KEY RESPONSIBILITIES

A. Marketing Program Planning and Development - 25%

1. Develop and maintain the quarterly and annual marketing programs and events calendar aligned with MTC's business priorities, target industries, strategic accounts, and approved Marketing plans.

2. Prepare program briefs covering business objectives, target audience, priority accounts, value proposition, format, budget, expected outcomes, timeline, and measurement criteria.

3. Recommend appropriate program formats, including executive roundtables, industry forums, customer briefings, partner events, webinars, and other B2B engagement initiatives.

4. Ensure every program has a defined business rationale, intended audience, account-engagement objectives, and follow-through plan before implementation.

5. Coordinate program planning with the Marketing Director and relevant internal stakeholders to ensure alignment with MTC's positioning as an Enterprise Data and AI Transformation Partner.

6. Maintain program work plans, schedules, task assignments, dependencies, risk registers, and approval records.

7. Recommend improvements to program design, audience engagement, and resource allocation based on previous program performance.

B. Program Execution and Event Management - 25%

1. Coordinate the end-to-end implementation of approved marketing programs, ensuring timely completion of deliverables and adherence to approved scope and budget.

2. Manage event logistics, including venue selection, speakers, hosts, facilitators, suppliers, production requirements, registration arrangements, event materials, and attendee experience.

3. Prepare execution checklists, workback schedules, contingency plans, and event-day responsibilities.

4. Coordinate with Marketing Communications and Digital and Creative and Digital Production for invitations, presentations, event branding, collateral, social promotion, and other program assets.

5. Monitor supplier deliverables, event costs, service quality, and agreed timelines.

6. Ensure appropriate attendee registration, attendance tracking, engagement documentation, feedback collection, and completion of scoping questionnaires.

7. Conduct program debriefs and document issues, lessons learned, and recommendations for future activities.

8. Proactively identify risks or delays and recommend corrective actions to the Marketing Director.

C. Target-Account Engagement and Demand Generation Coordination - 15%

1. Work with the Demand Generation Specialists to identify target accounts, relevant executives, decision-makers, and other participants for each program.

2. Coordinate the program's invitation strategy, registration objectives, attendance targets, and engagement requirements with the assigned Demand Generation Specialists.

3. Ensure program activities are aligned with account priorities and provide relevant opportunities for business discovery and executive engagement.

4. Establish requirements for capturing attendee profiles, business challenges, scoping responses, and other information needed for lead qualification.

5. Ensure complete and timely endorsement of attendee and engagement information to Demand Generation for post-program follow-up.

6. Coordinate action tracking for program-related follow-ups, while leaving prospect qualification, nurture, meeting setting, and MQL-to-SQL progression to the Demand Generation Specialists.

7. Monitor the completion of program-related handover requirements and elevate unresolved follow-through issues to the Marketing Director.

D. Partner Coordination and Marketing Development Funds - 20%

1. Coordinate joint marketing programs with MTC's technology partners, including Qlik, Teradata, BlackLine, Freshworks, and other approved partners.

2. Identify partner marketing opportunities aligned with MTC's target accounts, industry priorities, and approved campaign plans.

3. Prepare and coordinate submissions for Marketing Development Funds (MDF), co-marketing support, and other partner-funded activities, subject to the required approvals.

4. Maintain documentation of partner program proposals, approvals, funding commitments, utilization, reimbursement claims, and post-program reporting.

5. Monitor submission deadlines and ensure that partner reporting requirements are completed accurately and on time.

6. Coordinate partner participation, speakers, branding, deliverables, and other agreed program commitments.

7. Maintain an updated tracker of partner co-funding commitments versus actual funding received, utilized, or pending, in coordination with the Marketing Director and Finance.

8. Maintain working documentation and navigational procedures for partner portals and funding processes.

9. Escalate funding gaps, delayed approvals, unfulfilled commitments, and potential compliance issues promptly.

E. Program Reporting, Budget Control, and Performance Evaluation - 15%

1. Prepare complete post-program reports within the deadlines established by the Marketing Director.

2. Evaluate program performance against approved objectives, including:

   • Target accounts invited and represented

   • Registrations, confirmations, and actual attendance

   • Participation of priority accounts and relevant executives

   • Attendee engagement and scoping questionnaire completion

   • Qualified leads identified and endorsed to Demand Generation

   • Completion of follow-up assignments and outstanding actions

   • Actual program expenditure versus approved budget

   • Partner funding commitments, utilization, and outstanding claims

   • Meetings, qualified opportunities, and pipeline influenced, where supported by evidence

3. Maintain complete program documentation, including approved briefs, presentation decks, budgets, supplier quotations, attendee lists, questionnaires, partner funding records, and post-program reports.

4. Coordinate with Marketing Operations and CRM to ensure that program-related records and campaign tagging are complete and accurate.

5. Track relevant efficiency measures, such as cost per attendee, cost per target account engaged, and cost per qualified lead where applicable.

6. Identify gaps between program objectives and actual results and recommend corrective actions.

7. Provide regular updates on program status, budget utilization, risks, outstanding deliverables, and performance to the Marketing Director.

8. Ensure that attendance, unqualified inquiries, and unaccepted leads are not misrepresented as sales opportunities.

III. SUPERVISORY AND COORDINATION RESPONSIBILITIES

1. Lead the planning and execution of assigned marketing programs by coordinating the work of internal contributors, suppliers, speakers, and partner representatives.

2. Establish clear timelines, deliverables, dependencies, and responsibilities for each program.

3. Monitor the progress and quality of assigned work and follow up on outstanding deliverables.

4. Provide operational guidance to team members and external service providers involved in program execution.

5. Maintain accountability for program deliverables and ensure that issues are resolved or escalated promptly.

6. Coordinate cross-functional work without duplicating the responsibilities of Demand Generation, Marketing Communications and Digital, Creative and Digital Production, or Marketing Operations and CRM.

7. Recommend process improvements, supplier changes, and program adjustments to the Marketing Director.

This position exercises supervisory coordination over assigned program activities. It does not independently exercise department-wide managerial authority, own the demand-generation function, or assume responsibility for the performance management of other Marketing functions unless separately authorized.

V. QUALIFICATIONS AND EXPERIENCE

Education

• Bachelor's degree in Marketing, Business Administration, Communications, Management, or a related field.

Experience

• At least 2 years of relevant experience in B2B marketing, marketing programs, event management, partner marketing, or integrated marketing execution in IT solutions/consultative services.

• Demonstrated experience managing multiple programs and coordinating internal and external stakeholders.

• Experience in event budgeting, supplier management, program documentation, and post-event reporting.

• Experience with executive-level B2B events, industry roundtables, or technology-partner programs is preferred.

• Experience handling MDF, co-marketing funds, or technology-partner portals is an advantage.

• Experience in enterprise technology, IT solutions, data analytics, AI, SaaS, or systems integration is preferred.

Technical Competencies

• Program and project coordination

• Event planning and execution

• Budget tracking and cost analysis

• Supplier sourcing and coordination

• Partner marketing and MDF administration

• Post-program reporting and performance measurement

• Stakeholder communication and presentation

• Microsoft Office or Google Workspace proficiency

• Familiarity with CRM and marketing platforms

VI. BEHAVIORAL COMPETENCIES

The successful candidate must demonstrate:

• Accountability: Owns assigned deliverables and ensures completion without constant reminders.

• Planning and organization: Manages multiple programs, priorities, timelines, and dependencies systematically.

• Proactivity: Anticipates requirements, identifies risks, and recommend solutions.

• Attention to detail: Maintains accurate documentation, budgets, attendee records, and partner submissions.

• Commercial awareness: Understands how programs support target-account engagement and business objectives.

• Analytical thinking: Evaluates performance and identifies actionable improvements.

• Collaboration: Works effectively with Marketing, Sales, Consulting, Finance, suppliers, and partners.

• Professionalism: Demonstrates sound judgment and confidence when dealing with senior stakeholders.

• Execution discipline: Maintains consistent standards for quality, reporting, and follow-through.