Marketing Process Transformation Manager

Globe Telecom, Inc.; Philippines; On-site; PHP 900,000 - 1,500,000; Full time

Job summary

Globe Telecom, Inc. is seeking a Marketing Operations Process Improvement professional to design and implement optimized marketing processes. You will map current workflows, identify inefficiencies, and propose future-state designs with clear procedures and governance.

The role emphasizes leading change management, defining KPIs, and driving adoption across stakeholders to achieve measurable productivity improvements and cost reductions.

Qualifications

• 5–8+ years in marketing operations or related fields.
• Proven experience optimizing processes and reducing waste.
• Strong cross-functional project management and stakeholder buy-in.
• Solid understanding of marketing programs and their measurement.
• Experience with change management and tool adoption.

Responsibilities

• Conduct interviews with stakeholders to review Marketing processes.
• Map processes, perform value stream analysis, and identify optimization opportunities.
• Design future-state processes with clear workflows and guidelines.
• Lead change adoption and communicate process changes to stakeholders.
• Define KPIs and monitor performance against targets.
• Establish governance to ensure adherence to processes.
• Foster continuous improvement through feedback mechanisms.

Skills

Marketing operations

Process improvement

Project management

Change management

Operational metrics

Automation tools

Education

Bachelor's in Business Administration

Bachelor's in Marketing

Bachelor's in Operations Management

Bachelor's in Communications

Bachelor's in Industrial Engineering

MBA

Job description

At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal.

Job Description

Responsible for creating process strategies to optimize productivity, eliminate wastefulness and reduce costs while maintaining quality standards of marketing programs. Will also be responsible for documentation, cascade and implementation of these processes and measurement of its impact.

DUTIES AND RESPONSIBILITIES

• Conduct interviews and workshops with Stakeholders and Process Owners to thoroughly review and understand Marketing processes.
• Analyze and Optimize Processes: Conduct process mapping, value stream analysis, and root cause analysis to identify inefficiencies, streamline workflows, reduce waste, and recommend automation opportunities in collaboration with management and relevant teams.
• Design and Document Process Solutions: Develop future-state processes, including clear workflows, procedures, and guidelines. Create supporting documentation and references to ensure successful implementation and sustainability of process changes.
• Drive Change Adoption and Communication: Lead teams in identifying impact of process changes, drive development and execution of change management plans and activities to ensure successful adoption of agreed process improvements. Proactively communicate the need for change and the details of new processes to all relevant stakeholders through clear and accessible channels. Engage stakeholders to address change impact concerns and govern the change implementation process across affected teams.
• Measure, Monitor, and Report Performance: Define and track key metrics and KPIs to evaluate the effectiveness of process transformation initiatives. Monitor performance against targets, identify further optimization areas, and provide regular updates on progress.
• Governance and Process Adherence: Implement systems and establish governance frameworks to track whether teams follow established processes, to ensure consistent execution quality, identify areas where processes are not being applied or identify further improvements required.
• Foster Continuous Improvement: Establish feedback mechanisms (e.g., ceremonies, routines) to continuously gather and incorporate insights for ongoing process refinement and optimization.

REQUIREMENTS

• 5–8+ years of experience in marketing operations, process improvement (within Marketing or Sales Operations), project management, or campaign management.
• Proven experience in process optimization: 3-5 years directly leading or heavily contributing to operational efficiency, process analysis and redesign, workflow optimization preferably within a marketing setting.
• Marketing background with solid understanding of how marketing programs are built, executed and measured.
• Strong project management experience with demonstrated ability to manage cross-functional projects, driving timelines, securing stakeholder buy-in, and tracking progress to completion to achieve measurable results.
• Change Management: Experience in leading and rolling out new processes / tools to teams, training users and driving adoption of the change.
• Working Knowledge with marketing performance data, with ability to interpret operational metrics and define measures for process improvements.
• Familiarity with technology and automation tools that can support optimization efforts.
• Preferably with experience in Digital Operations, Marketing Technology (MarTech) and marketing automation systems.
• Bachelor's degree preferably in Business Administration, Marketing, Operations Management, Communications or Industrial Engineering.
• Optional but strong plus: MBA, Master’s in Marketing Operations or Business Process Management.

Equal Opportunity Employer

Globe’s hiring process promotes equal opportunity to applicants, Any form of discrimination is not tolerated throughout the entire employee lifecycle, including the hiring process such as in posting vacancies, selecting, and interviewing applicants.

Globe’s Diversity, Equity and Inclusion Policy Commitment

Globe’s Diversity, Equity and Inclusion Policy Commitment can be accessed here

Make Your Passion Part of Your Profession. Attracting the best and brightest Talents is pivotal to our success.

Globe Telecom, Inc. (Globe) is the leading Telecommunications company in the Philippines and the purveyor of the Filipino digital lifestyle. We provide cellular, broadband and mobile data services by focusing on enriching our content offerings amid customers' growing preference for multimedia platforms across multiple screens and devices. We want to enrich lives through communications by simplifying technology, so that we bring customers closer to what matters most.

Purpose

In everything we do, we treat people right to create a Globe of Good.

Vision

We see a Philippines where families' dreams come true, businesses flourish, and the nation is admired.

Mission

We create wonderful experiences for people to have choices, overcome challenges, and discover new ways to enjoy life.