Marketing Operations Specialist | YMP

Your Employee Offshore ( Yempo ) Inc.; Makati; Hybrid; PHP 600,000 - 900,000; Full time

Benefits offered by this job

Weekly pay

HMO for you and dependents

20 days vacation + 7 sick days

Annual bonuses & salary reviews

Rice, snacks, hot drinks provided

Company polo shirts

Open-plan work environment

Prestigious clients & friendly team

Job summary

Yempo Solutions is seeking a hands-on Marketing Operations & MarTech Executive to build, connect and operate the technology behind sales and marketing. You will optimize HubSpot, Cognism, Mailchimp, WordPress and AI tools to run measurable campaigns and identify high-potential opportunities.

You will monitor hiring signals from LinkedIn and job sites to feed Sales-ready prospects, build workflows, and ensure data quality.

Qualifications

• 3+ years in Marketing Operations, MarTech, CRM, or Revenue Operations.
• Hands-on experience with HubSpot workflows, properties, segmentation, forms, sequences, reports, and integrations.
• Experience connecting CRMs, email, websites, and data enrichment tools via APIs, webhooks, Zapier, or Make.
• Ability to build intent/prospecting workflows using vacancy signals, web data, or enrichment signals.

Responsibilities

• Recruitment-Intent Engine: identify offshore hiring signals and push opportunities to HubSpot with context.
• MarTech Stack Management: own HubSpot integrations with Cognism, Mailchimp, WordPress, and automation tools.
• Campaign & Lead Nurturing: segment prospects and run tailored email nurture campaigns with clear logic.
• HubSpot CRM Administration: maintain lifecycle stages, forms, sequences, scoring, and dashboards.
• Web & Attribution Analytics: work with developers to improve WordPress tracking and connect to HubSpot.
• Smart Automation & Reporting: automate enrichment and reporting on key metrics to guide strategy.

Skills

Marketing Operations

HubSpot

Integrations & Automation

CRM

Intent & Prospecting

LinkedIn Sales Navigator

Tools

Cognism

Mailchimp

LinkedIn Sales Navigator

WordPress

GA4

Canva

AI tools

Job description

We have an excitingdayshift opportunity available for Marketing Operations Specialist. Work from home or the office – you choose!

When you join Yempo, you’ll receive the following fantastic benefits:

• Highly competitive salary – paid weekly!
• HMO enrollment on commencement
• Additional HMO dependents added each year of service
• 20 vacation days per year; 7 sick days
• Annual performance bonuses and incentives
• Annual salary reviews and increases
• Free cooked rice, snacks and hot drinks
• Company polo shirts provided
• Fantastic, bright and cheerful open-plan work environment
• Prestigious clients and highly professional and friendly co-workers

Role purpose

Yempo Solutions is looking for a hands-on Marketing Operations & MarTech Executive to build, connect and operate the technology behind our sales and marketing activity.

We already have many of the tools we need, including HubSpot, Cognism, Mailchimp, Canva, AI tools and our WordPress website. What we need is someone who can make them work together properly, get more from them and turn sales and marketing ideas into working, measurable campaigns.

A major part of the role is helping Yempo find businesses at thepoint they have a problem we can solve. You will build and operate systems that identifyorganisations actively recruiting for IT, Accounting and Business Support roles by monitoring LinkedIn, job sites and company careers pages, then turn those hiring signals into useful, actionable opportunities for Sales.

This is adoer role. You will build workflows, clean and enrich data, connect systems, set up campaigns, test what you have built, fix what does not work and make sure genuine opportunities reach the right person quickly.

Theobjective is straightforward: use technology to help Yempo find the right company, with the right requirement, at the right time - then help Sales and Marketing turn that opportunity into a conversation

Key Responsibilities

• Recruitment-Intent Engine: Build a scalable process to identify and monitor offshore hiring needs across target sites/LinkedIn (IT, Accounting, Business Support). Identify key decision-makers, enrich data using Cognism, and push qualified opportunities to HubSpot with relevant vacancy context. Track vacancy statuses and build automated/manual outreach workflows.
• MarTech Stack Management: Take ownership of HubSpot and connect it with Cognism, Mailchimp, WordPress, and automation tools (Zapier/Make via APIs, webhooks, native connectors). Eliminate duplicate manual processes and maximize existing tools.
• Campaign & Lead Nurturing: Segment prospects based on hiring signals and web behavior. Build, test, and run tailored email/nurture campaigns with clear logic, suppression rules, and instant human hand-offs for high-intent replies.
• HubSpot CRM Administration: Maintain CRM lifecycle stages, workflows, forms, sequences, scoring, and data standards (GDPR-compliant). Create commercial dashboards for pipeline performance, conversion, and CRM health.
• Web & Attribution Analytics: Partner with the web developer to enhance WordPress tracking, landing pages, forms, and conversion events. Connect web behavior to HubSpot to show Sales which content generates genuine interest.
• Smart Automation & Reporting: Automate repetitive enrichment, role matching, and follow-ups. Document processes and report on key metrics (qualified opportunities, drop-off points, top-performing channels) to guide strategy.
• Comply with the Organization's Information Security Management System (ISMS), including all applicable information security policies, procedures, standards, and guidelines.

Skills & Experience

• Experience: 3+ years in Marketing Operations, MarTech, CRM, or Revenue Operations.
• HubSpot Expertise: Hands-on experience building workflows, custom properties, segmentation, forms, sequences, reports, and integrations.
• Integrations & Automation: Practical experience connecting CRMs, email, website platforms, and data enrichment tools using APIs, webhooks, Zapier, or Make.
• Intent & Prospecting: Proven ability to build intent/prospecting workflows using job vacancies, web data, or external enrichment signals.
• Tools & Software: Familiarity with Cognism, Mailchimp, LinkedIn Sales Navigator, WordPress, GA4, Canva, and AI tools.
  

Disclaimer for salary ranges.Yempoprovidesan indicative range of salary that wedeemrelevant for the advertised role. This may be adjusted for the skills and experience of the selected candidate.