Marketing Operations Manager/ Taguig

Gratitude Philippines; Manila; On-site; PHP 1,200,000 - 2,000,000; Full time

Job summary

Gratitude Philippines is seeking a Marketing Operations Manager to drive growth marketing initiatives in the Philippines. The role focuses on marketing automation, campaign operations, data integrity, and lead lifecycle management to enable scalable demand generation.

You will collaborate with Growth, Sales, and Product Marketing teams to build efficient processes, deliver measurable results, and optimize funnel performance across channels and ABM programs.

Qualifications

• 7–8 years of experience in Marketing Operations or Growth Marketing.
• Hands-on experience with Salesforce CRM.
• Experience with Marketo or similar marketing automation platforms.
• Experience with LinkedIn Campaign Manager.
• Strong understanding of database management, lead lifecycle processes, and funnel metrics.

Responsibilities

• Build, execute, and optimize automated campaigns across email, paid, social, and ABM channels.
• Manage segmentation, scoring models, and nurturing journeys using MAP tools.
• Support end-to-end campaign operations, including tracking, QA, deployment, and reporting.

Skills

Marketing Operations

Growth Marketing

Data Analysis

Project Management

Cross-functional Collaboration

Tools

Salesforce CRM

Marketo

LinkedIn Campaign Manager

Job description

We are looking for a highly skilled Marketing Operations Manager to support our Philippines Growth Marketing initiatives. This role will be responsible for driving marketing automation, optimizing campaign operations, ensuring data integrity, managing lead lifecycle workflows, and enabling demand generation performance at scale.

You will collaborate closely with Growth, Sales, and Product Marketing teams to build efficient processes and deliver measurable results.

Key Responsibilities

Marketing Automation & Campaign Execution

• - Build, execute, and optimize automated campaigns across email, paid, social, and ABM channels.
• - Manage segmentation, scoring models, and nurturing journeys using Marketo or similar MAP tools.
• - Support end-to-end campaign operations, including tracking, QA, deployment, and reporting.

System & Data Management

• - Own marketing tech stack components such as Salesforce, Marketo, LinkedIn Campaign Manager, and analytics tools.
• - Maintain data quality, hygiene, and governance, including lead routing, deduplication, and enrichment.

Performance Measurement & Insights

• - Build dashboards and performance reports to track funnel metrics, pipeline contribution, and campaign ROI.
• - Provide actionable insights to improve efficiency, targeting, and effectiveness of marketing activities.

ABM & Personalization Support

• - Leverage tools like Demandbase (or equivalent ABM platforms) to run account-level campaigns, intent-based targeting, and personalized outreach.
• - Partner with Sales to operationalize ABM programs and ensure smooth lead handoff processes.

Process Optimization

• - Identify bottlenecks in marketing workflows and implement scalable, automated solutions.
• - Build SOPs, documentation, and training resources for cross-functional teams.

Required Qualifications

• - 7–8 years of experience in Marketing Operations or Growth Marketing, preferably in B2B digital-first organizations.
• - Hands-on experience with:
  • - Salesforce CRM
  • - Marketo or similar marketing automation platforms
  • - LinkedIn Campaign Manager
• - Strong understanding of database management, lead lifecycle processes, and funnel metrics.
• - Ability to work with large datasets, build dashboards, and transform insights into recommendations.
• - Excellent project management skills and comfort working across global teams.

Preferred Qualifications

• - Familiarity with Demandbase, 6sense, Terminus, or other ABM platforms.
• - Experience with paid media workflows, tagging, UTM frameworks, and attribution tools.
• - Working knowledge of BI or analytics tools (Tableau, Power BI, Looker, etc.).
• - Strong understanding of B2B buyer journeys and pipeline dynamics.

What We’re Looking For

• - Someone who is data-driven, detail-oriented, and proactive.
• - A problem-solver who loves building scalable systems and improving efficiency.
• - Collaborative partner comfortable supporting regional growth teams and cross-functional stakeholders.