Marketing Operations Manager - B2B ABM and Growth

Gratitude Philippines; Manila; Hybrid; PHP 1,339,000 - 1,451,000; Full time

Benefits offered by this job

Hybrid work setup

Prime location in McKinley

Competitive salary

Job summary

Confidential in McKinley, Taguig is seeking a Manager for Marketing Operations and Automation with a focus on B2B ABM to drive Growth Marketing in a hybrid setup.

You will lead marketing automation, optimize campaign operations, maintain data integrity, manage lead lifecycle, and scale demand generation with Salesforce, Marketo, and ABM platforms.

This role requires 4–7 years in Marketing Operations, hands-on MAP tools, and strong data-driven decision making.

Qualifications

• 4–7 years in Marketing Operations / Growth Marketing, ideally in B2B.
• Hands-on expertise in Salesforce CRM, Marketo or similar MAP, and LinkedIn Campaign Manager.
• Strong knowledge of marketing automation, campaign execution, lead lifecycle management, and data governance.
• Experience in dashboard creation, funnel analysis, and campaign performance optimization.

Responsibilities

• Build, launch, and optimize automated campaigns across email, paid media, social, and ABM channels
• Manage audience segmentation, lead scoring models, and nurture journeys in Marketo or similar MAP
• Own end-to-end campaign operations - tracking, QA, deployment, and reporting
• Manage key components of the marketing tech stack - Salesforce, Marketo, LinkedIn Campaign Manager, and analytics tools
• Create dashboards to track funnel performance, pipeline contribution, and campaign ROI

Skills

Marketing Operations

Growth Marketing

Marketing Automation

Campaign Execution

Lead Lifecycle

Data Governance

Dashboarding

ABM familiarity

Tools

Salesforce

Marketo

LinkedIn Campaign Manager

Demandbase

6sense

Terminus

BI tools

Job description

Job Title: Marketing Operations Manager - B2B ABM and Growth - Hybrid McKinley Taguig

Company: Confidential

Work Location: McKinley, Taguig City

Salary: PHP 120,000 - 130,000

Work Setup: Hybrid - 3 Days Onsite, 2 Days WFH

Industry: Marketing / B2B / Growth Marketing

Openings: 1 Vacancy

Overview:

We are hiring a Manager for Marketing Operations and Automation with focus on B2B ABM for a hybrid setup in McKinley, Taguig. We are looking for a highly skilled Marketing Ops Manager to drive Growth Marketing efforts, lead marketing automation, optimize campaign operations, maintain data integrity, manage lead lifecycle, and scale demand generation.

Job Details:

Role: Manager - Marketing Operations and Automation - B2B ABM

Location: McKinley, Taguig City

Work Setup: Hybrid - 3 Days Onsite, 2 Days WFH

Salary: PHP 120,000 - 130,000

Headcount: 1 Vacancy

Benefits:

• PHP 120K - 130K salary package - Competitive offer
• Hybrid work setup - 3 days onsite, 2 days WFH
• Prime work location in McKinley, Taguig
• Lead B2B Growth Marketing operations and automation for digital-first organization
• Own end-to-end campaign ops and ABM execution

Responsibilities:

• 1. Marketing Automation and Campaign Execution
  Build, launch, and optimize automated campaigns across email, paid media, social, and ABM channels
  Manage audience segmentation, lead scoring models, and nurture journeys in Marketo or similar MAP
  Own end-to-end campaign operations - tracking, QA, deployment, and reporting
• 2. System and Data Management
  Manage key components of the marketing tech stack - Salesforce, Marketo, LinkedIn Campaign Manager, and analytics tools
  Ensure data hygiene, governance, lead routing, deduplication, and enrichment
• 3. Performance Measurement and Insights
  Build dashboards and reports to track funnel performance, pipeline contribution, and campaign ROI
  Translate data into actionable insights to improve targeting, efficiency, and effectiveness
• 4. ABM and Personalization
  Execute account-based campaigns, intent-based targeting, and personalized outreach using Demandbase or similar ABM platforms
  Work with Sales to streamline ABM programs and ensure smooth lead handoff
• 5. Process Optimization
  Identify bottlenecks in marketing workflows and implement scalable, automated solutions
  Create SOPs, documentation, and enablement materials for cross-functional teams

Qualifications:

• 4-7 years in Marketing Operations / Growth Marketing, ideally in B2B, digital-first organizations
• Hands-on expertise in Salesforce CRM, Marketo or similar MAP, and LinkedIn Campaign Manager
• Strong knowledge of marketing automation, campaign execution, lead lifecycle management, and data governance
• Experience in dashboard creation, funnel analysis, and campaign performance optimization
• Familiarity with ABM platforms - Demandbase, 6sense, Terminus - and BI tools is a plus
• Strong project management and stakeholder management skills