URGENT – Marketing Operations Manager

Gratitude Philippines; Manila; Hybrid; PHP 1,339,000 - 1,451,000; Full time

Job summary

Gratitude Philippines is seeking an experienced Marketing Operations Manager to support and drive Philippines Growth Marketing initiatives. The successful candidate will oversee marketing automation, campaign operations, data management, lead lifecycle processes, and demand generation performance.

This role will collaborate with Growth Marketing, Sales, and Product Marketing to streamline processes, improve campaign effectiveness, maintain data integrity, and deliver measurable business results.

Qualifications

• 7–8 years of experience in Marketing Operations or Growth Marketing in B2B or digital-first settings.
• Hands-on experience with Salesforce CRM and Marketo or similar platforms.
• Experience with LinkedIn Campaign Manager.
• Strong understanding of lead management, scoring, segmentation, routing, and nurturing workflows.
• Experience with large datasets, dashboards, and campaign performance reporting.
• Knowledge of funnel metrics, pipeline contribution, and ROI.
• Strong PM, analytical, and problem-solving skills.
• Ability to work with cross-functional and global stakeholders.

Responsibilities

• Marketing Automation & Campaign Management: Build, execute, and optimize automated marketing campaigns across email, paid media, social, and ABM channels.
• Marketing Technology & Data Management: Manage CRM/MA platforms and ensure data hygiene, enrichment, deduplication, and governance.
• Performance Reporting & Analytics: Develop dashboards and reports to monitor marketing performance, funnel metrics, and ROI.
• Account-Based Marketing (ABM) & Personalization: Support ABM campaigns with platforms like Demandbase, 6sense, or Terminus and coordinate with Sales for lead handoff.
• Process Improvement & Stakeholder Management: Identify inefficiencies and implement scalable automation, document SOPs, and collaborate with regional/global teams.

Skills

Marketing Operations

Salesforce

Marketo

Lead Management

Campaign Analytics

ABM

Cross-functional Collaboration

Project Management

Tools

Salesforce CRM

Marketo

LinkedIn Campaign Manager

Job description

Location: McKinley, Taguig City, Philippines

Salary Package: PHP 120,000 – 130,000 per month
Work Setup: Hybrid (3 days onsite, 2 days work from home)
Employment Type: Full-Time

Job Overview

We are looking for an experienced Marketing Operations Manager to support and drive Philippines Growth Marketing initiatives. The successful candidate will oversee marketing automation, campaign operations, data management, lead lifecycle processes, and demand generation performance.

This role will work closely with Growth Marketing, Sales, and Product Marketing teams to streamline marketing processes, improve campaign effectiveness, maintain data integrity, and deliver measurable business results.

The ideal candidate should have strong hands‑on experience with Salesforce, Marketo, marketing automation platforms, B2B campaign management, and marketing analytics.

Key Responsibilities

1. Marketing Automation & Campaign Management

• Build, execute, and optimize automated marketing campaigns across email, paid media, social, and Account-Based Marketing (ABM) channels.

• Manage audience segmentation, lead scoring models, and nurturing workflows using Marketo or similar marketing automation platforms.

• Oversee end‑to‑end campaign execution, including campaign setup, tracking, quality assurance, deployment, and reporting.

2. Marketing Technology & Data Management

• Manage and optimize marketing technology platforms, including Salesforce CRM, Marketo, LinkedIn Campaign Manager, and analytics tools.

• Maintain database accuracy, data hygiene, enrichment, deduplication, and governance.

• Manage lead routing processes and ensure smooth lead lifecycle management.

3. Performance Reporting & Analytics

• Develop dashboards and reports to monitor marketing performance, funnel metrics, pipeline contribution, and campaign ROI.

• Analyze campaign results and provide actionable recommendations to improve targeting, efficiency, and conversion rates.

• Track key marketing performance indicators and support data‑driven decision‑making.

4. Account-Based Marketing (ABM) & Personalization

• Support account‑level marketing campaigns using Demandbase, 6sense, Terminus, or equivalent ABM platforms.

• Implement intent‑based targeting, account segmentation, and personalized marketing initiatives.

• Collaborate with Sales teams to manage ABM programs and streamline lead handoff processes.

5. Process Improvement & Stakeholder Management

• Identify inefficiencies in existing marketing workflows and implement scalable automation solutions.

• Develop standard operating procedures (SOPs), process documentation, and training materials.

• Collaborate with regional and global teams to ensure effective execution of marketing operations initiatives.

Required Qualifications

• 7–8 years of experience in Marketing Operations or Growth Marketing, preferably within B2B or digital‑first organizations.

• Hands‑on experience with Salesforce CRM and Marketo or similar marketing automation platforms.

• Experience with LinkedIn Campaign Manager.

• Strong understanding of lead management, lead scoring, segmentation, lead routing, and nurturing workflows.

• Experience managing large datasets, marketing dashboards, and campaign performance reporting.

• Knowledge of marketing funnel metrics, pipeline contribution, and campaign ROI.

• Strong project management, analytical, and problem‑solving skills.

• Ability to work effectively with cross‑functional and global stakeholders.

Preferred Qualifications

• Exposure to ABM platforms such as Demandbase, 6sense, or Terminus.

• Experience with paid media operations, campaign tagging, UTM frameworks, and marketing attribution.

• Working knowledge of Tableau, Power BI, Looker, or similar business intelligence tools.

• Strong understanding of B2B buyer journeys, demand generation, and pipeline management.

Ideal Candidate Profile

• Data‑driven, detail‑oriented, and proactive professional.

• Strong ownership of marketing operations and campaign execution.

• Ability to build scalable marketing systems and improve operational efficiency.

• Excellent communication and collaboration skills.

• Comfortable managing multiple priorities in a fast‑paced environment.

Work Arrangement

• Hybrid work setup: 3 days onsite and 2 days work from home.

• Work location: McKinley, Taguig City.

Important Eligibility Requirement

Former employees of Teleperformance are not eligible for rehire, either directly or through a third‑party provider.

Candidate Pre‑Screening Questions

1. How many years of direct Marketing Operations experience do you have?

2. How many years of hands‑on experience do you have with Marketo and Salesforce?

3. What types of B2B marketing campaigns have you managed end‑to‑end?

4. Have you handled lead scoring, lead routing, segmentation, and nurturing workflows?

5. What marketing dashboards, funnel metrics, or performance reports have you managed?

6. Have you worked with LinkedIn Campaign Manager or ABM platforms such as Demandbase, 6sense, or Terminus?

7. What was your level of ownership: campaign execution/support or end‑to‑end Marketing Operations management?

8. Are you comfortable with the hybrid work arrangement (3 days onsite) at McKinley?

9. What is your last drawn salary?

10. What is your expected salary?

11. Have you previously worked with Teleperformance, either directly or through a third‑party provider?

Salary Budget: PHP 120,000–130,000 per month.