Marketing Operations Manager – Salesforce | Marketo | B2B Marketing

Gratitude Philippines; Manila; Hybrid; PHP 1,200,000 - 1,800,000; Full time

Job summary

Gratitude Philippines is seeking an experienced Marketing Operations Manager to lead marketing automation, campaign execution, lead lifecycle workflows, data quality, and performance reporting. The role will partner with Growth, Sales, and Product Marketing teams to optimize B2B demand generation.

The position requires 7–10 years in Marketing Operations or Growth Marketing, hands-on Salesforce, Marketo, and LinkedIn Campaign Manager experience, and strong knowledge of ABM and funnel metrics.

Qualifications

• 7–8 years of Marketing Operations or Growth Marketing experience.
• Hands‑on Salesforce, Marketo, and LinkedIn Campaign Manager experience.
• Strong knowledge of B2B campaigns, lead lifecycle management, and funnel metrics.
• Experience with ABM platforms and BI tools is an advantage.

Responsibilities

• Build and optimize automated marketing campaigns.
• Manage segmentation, lead scoring, and nurturing workflows.
• Maintain marketing systems and database integrity.
• Develop dashboards and analyze campaign performance and ROI.
• Support ABM campaigns and lead handoff processes.
• Improve workflows, automation, and operational efficiency.
• Prepare SOPs and process documentation.

Skills

Salesforce CRM

Marketo / Marketing Automation

LinkedIn Campaign Manager

Marketing Analytics & Dashboard Report

Lead Management & Campaign Operations

Job description

Job title : Marketing Operations Manager – B2B Growth Marketing

Location: McKinley, Philippines

Work Setup: Hybrid (3 days onsite, 2 days WFH)

Experience: 7–10 yrs

Job Description

We are looking for an experienced Marketing Operations Manager to manage marketing automation, campaign execution, lead lifecycle workflows, data quality, and performance reporting. The role will partner with Growth, Sales, and Product Marketing teams to optimize B2B demand generation.

Required Skills

• Salesforce CRM
• Marketo / Marketing Automation
• LinkedIn Campaign Manager
• Marketing Analytics & Dashboard Reporting
• Lead Management & Campaign Operations

Key Responsibilities

• Build and optimize automated marketing campaigns.
• Manage segmentation, lead scoring, and nurturing workflows.
• Maintain marketing systems and database integrity.
• Develop dashboards and analyze campaign performance and ROI.
• Support ABM campaigns and lead handoff processes.
• Improve workflows, automation, and operational efficiency.
• Prepare SOPs and process documentation.

Qualifications

• 7–8 years of Marketing Operations or Growth Marketing experience.
• Hands‑on Salesforce, Marketo, and LinkedIn Campaign Manager experience.
• Strong knowledge of B2B campaigns, lead lifecycle management, and funnel metrics.
• Experience with ABM platforms and BI tools is an advantage.