Growth Marketing Operations Lead

Gratitude Philippines; Manila; Hybrid; PHP 1,339,000 - 1,451,000; Full time

Job summary

Gratitude Philippines is seeking an experienced Marketing Operations Manager to support and drive Philippines Growth Marketing initiatives. The successful candidate will oversee marketing automation, campaign operations, data management, lead lifecycle processes, and demand generation performance.

This role will collaborate with Growth Marketing, Sales, and Product Marketing to streamline processes, improve campaign effectiveness, maintain data integrity, and deliver measurable business results.

Qualifications

• 7–8 years of experience in Marketing Operations or Growth Marketing in B2B or digital-first settings.
• Hands-on experience with Salesforce CRM and Marketo or similar platforms.
• Experience with LinkedIn Campaign Manager.
• Strong understanding of lead management, scoring, segmentation, routing, and nurturing workflows.
• Experience with large datasets, dashboards, and campaign performance reporting.
• Knowledge of funnel metrics, pipeline contribution, and ROI.
• Strong PM, analytical, and problem-solving skills.
• Ability to work with cross-functional and global stakeholders.

Responsibilities

• Marketing Automation & Campaign Management: Build, execute, and optimize automated marketing campaigns across email, paid media, social, and ABM channels.
• Marketing Technology & Data Management: Manage CRM/MA platforms and ensure data hygiene, enrichment, deduplication, and governance.
• Performance Reporting & Analytics: Develop dashboards and reports to monitor marketing performance, funnel metrics, and ROI.
• Account-Based Marketing (ABM) & Personalization: Support ABM campaigns with platforms like Demandbase, 6sense, or Terminus and coordinate with Sales for lead handoff.
• Process Improvement & Stakeholder Management: Identify inefficiencies and implement scalable automation, document SOPs, and collaborate with regional/global teams.

Skills

Marketing Operations

Salesforce

Marketo

Lead Management

Campaign Analytics

ABM

Cross-functional Collaboration

Project Management

Tools

Salesforce CRM

Marketo

LinkedIn Campaign Manager

Job description

Gratitude Philippines is seeking an experienced Marketing Operations Manager to support and drive Philippines Growth Marketing initiatives. The successful candidate will oversee marketing automation, campaign operations, data management, lead lifecycle processes, and demand generation performance.

This role will collaborate with Growth Marketing, Sales, and Product Marketing to streamline processes, improve campaign effectiveness, maintain data integrity, and deliver measurable business results.