Marketing Operations Manager

1Rotary Trading Corporation; Taguig; Hybrid; PHP 600,000 - 900,000; Full time

Job summary

1Rotary Trading Corporation in the Philippines seeks a Marketing Operations leader to drive Trade, Retail, and Community programs across a multi-store network. You will design standardized playbooks, manage budgets and ROIs, coordinate promotions from concept to redemption, train store staff, and collaborate with Logistics, Brand and Product teams to ensure brand consistency and local relevance.

Lead initiatives across Community Marketing and Analytics/Technology, building dashboards and

Qualifications

• Bachelor’s degree in Marketing, Business Admin, Industrial Eng, or related field.
• 3–5 years in marketing operations, trade/retail marketing management with 2+ years in supervision.
• Experience in multi-store/branch retail environments (hardware, construction materials, automotive parts, FMCG).
• Proven budget management, process design, cross-functional project management.
• Experience with basic marketing automation, POS systems, and inventory interfaces.

Responsibilities

• Trade Marketing Operations: Develop and standardize the operational playbook for all trade and local store marketing programs.
• Channel Enablement: Create toolkit for sales and store teams to sell promotions to B2B clients and trade professionals.
• Budget & ROI Management: Own budget allocation, forecasting, and ROI analysis for trade marketing activities.
• Promotion Execution: Oversee end-to-end logistics of trade promotions from design to reconciliation.

Skills

Budget management

Team supervision

Cross-functional collaboration

Marketing operations

Channel marketing

Retail marketing

Education

Bachelor’s degree in Marketing or related field

Tools

POS systems

Inventory interfaces

Job description

Duties and Responsibilities:

A. Trade Marketing Operations

• System Design: Develop and standardize the operational playbook for all trade and local store marketing programs including technician loyalty programs, volume discounts, seasonal trade promotions, and co-marketing with key brands.
• Channel Enablement: Create and manage the toolkit for the sales and store teams: battle cards, promotional calculators, claim forms, and training modules to effectively sell promotions to B2B clients and trade professionals.
• Budget & ROI Management: Own the budget allocation, forecasting, and ROI analysis for all trade marketing activities. Ensure every peso spent against the trade audience delivers measurable sales lift and strengthens loyalty.
• Promotion Execution: Oversee the end-to-end logistics of trade promotions, from mechanics design with Finance, to communication rollout, to redemption and reconciliation.

B. Retail (Store) Marketing Operations

• 100+ Store Activation: Develop the national in-store schematics and marketing calendar and ensure consistent, brand-compliant execution across all branches (POS materials, window displays, signage, demo units).
• Localization Framework: Create guidelines that allow branch heads and regional marketers to adapt national campaigns with localized offers or hero products, maintaining brand consistency while driving local relevance via offline and digital spaces.
• Inventory & Supply Chain Liaison: Work closely with Logistics and Inventory teams to ensure promotional products and marketing collaterals are in the right stores at the right time.
• Store Team Training & Support: Develop simple, clear guides and conduct trainings (virtual or in-person) to equip store staff to be effective brand ambassadors and promoters of ongoing campaigns.

C. Community Marketing Operations

• Program Management for "Creating Opportunities": Operationalize community-building initiatives such as technician training workshops, "Tech Star" recognition programs, and local business partnership events.
• Grassroots Activation: Plan and manage the execution of community events, trade fair participation, and on-ground technical clinics, ensuring they are logistically sound and deliver on brand experience.
• Community Feedback Loop: Establish a system to capture insights and stories from the community (technicians, business owners) and funnel them to Brand, PR, and Product teams for content and strategy development.

D. Analytics, Reporting & Technology

• Performance Dashboard: Build and maintain a centralized dashboard tracking the performance of trade promotions, retail sell-through, and community program participation.
• Process Optimization: Continuously identify bottlenecks in marketing execution and implement new processes or tools to improve efficiency and effectiveness across the retail chain.
• Budget Stewardship: Manage the operational budget for Trade, Retail, and Community Marketing, ensuring accurate spend tracking and reporting.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, Industrial Engineering, or a related field.
• Minimum of 3-5 years experience in marketing operations, trade marketing, channel marketing, or retail marketing management. With at least 2 years in a supervisory or managerial role.
• With experience in any of these key areas: 1. Philippine multi-store/multi-branch retail environment (hardware, construction materials, automotive parts, FMCG). 2. Managing trade marketing programs for a B2B or professional audience.
• Proven experience in budget management, process design, and cross-functional project management.
• Experience with basic marketing automation, POS systems, and inventory management interfaces.