Marketing Operations Manager

TP; Taguig; On-site; PHP 900,000 - 1,500,000; Full time

Job summary

TP is seeking a Marketing Operations Manager to drive Philippines Growth Marketing initiatives, optimize campaign operations, ensure data integrity, and enable demand generation at scale. You will partner with Growth, Sales, and Product Marketing to build scalable processes and measurable results.

The role focuses on marketing automation, data quality, lead lifecycle management, and performance analytics, collaborating with regional teams to operationalize ABM and sales handoffs.

Qualifications

• 4-7 years of experience in Marketing Operations or Growth Marketing in B2B digital-first organizations.
• Hands-on experience with Marketo or similar MAP platforms.
• Strong knowledge of database management, lead lifecycle processes, and funnel metrics.
• Ability to build dashboards and transform insights into recommendations.

Responsibilities

• Build, execute, and optimize automated campaigns across email, paid, social, and ABM channels.
• Manage segmentation, scoring models, and nurturing journeys using MAP tools.
• Support end-to-end campaign operations including tracking, QA, deployment, and reporting.
• Own marketing tech stack components such as Salesforce, Marketo, LinkedIn Campaign Manager, and analytics tools.
• Maintain data quality, hygiene, and governance including lead routing, deduplication, and enrichment.
• Build dashboards and performance reports to track funnel metrics, pipeline, and ROI.
• Provide actionable insights to improve targeting, efficiency, and effectiveness of marketing activities.
• Leverage ABM platforms to run account-level campaigns and enable smooth lead handoffs with Sales.

Skills

Marketing Operations

Growth Marketing

Campaign Management

Data Analytics

Project Management

ABM

Tools

Marketo

LinkedIn Campaign Manager

Salesforce

Demandbase

6sense

Terminus

Tableau

Power BI

Looker

Job description

We are looking for a highly skilled Marketing Operations Manager to support our Philippines Growth Marketing initiatives. This role will be responsible for driving marketing automation, optimizing campaign operations, ensuring data integrity, managing lead lifecycle workflows, and enabling demand generation performance at scale.

You will collaborate closely with Growth, Sales and Product Marketing teams to build efficient processes and deliver measurable results.

Key Responsibilities

Marketing Automation & Campaign Execution

• Build, execute, and optimize automated campaigns across email, paid, social, and ABM channels.
• Manage segmentation, scoring models, and nurturing journeys using Marketo or similar MAP tools.
• Support end-to-end campaign operations including tracking, QA, deployment, and reporting.

System & Data Management

• Own marketing tech stack components such as Salesforce, Marketo, LinkedIn Campaign Manager, and analytics tools.
• Maintain data quality, hygiene, and governance-including lead routing, deduplication, and enrichment.

Performance Measurement & Insights

• Build dashboards and performance reports to track funnel metrics, pipeline contribution, and campaign ROI.
• Provide actionable insights to improve efficiency, targeting, and effectiveness of marketing activities.
• Leverage tools like Demandbase (or equivalent ABM platforms) to run account-level campaigns, intent-based targeting, and personalized outreach.
• Partner with Sales to operationalize ABM programs and ensure smooth lead handoff processes.

Process Optimization

• Identify bottlenecks in marketing workflows and implement scalable, automated solutions.
• Build SOPs, documentation, and training resources for cross-functional teams.

Required Qualifications

• 4-7 years of experience in Marketing Operations, Growth Marketing, preferably in B2B digital-first organizations.
• Hands-on experience with:
• Marketo or similar marketing automation platforms
• LinkedIn Campaign Manager
• Strong understanding of database management, lead lifecycle processes, and funnel metrics.
• Ability to work with large datasets, build dashboards, and transform insights into recommendations.
• Excellent project management skills and comfort working across global teams.

Preferred Qualifications

• Familiarity with Demandbase, 6sense, Terminus, or other ABM platforms.
• Experience with paid media workflows, tagging, UTM frameworks, and attribution tools.
• Working knowledge of BI or analytics tools (Tableau, Power BI, Looker, etc.).
• Strong understanding of B2B buyer journeys and pipeline dynamics.

What We’re Looking For

• Someone who is data-driven, detail-oriented, and proactive.
• A problem-solver who loves building scalable systems and improving efficiency.
• Collaborative partner comfortable supporting regional growth teams and cross-functional stakeholders.