Marketing Operations Manager

Stafflink Express; Philippines; On-site; PHP 1,000,000 - 1,800,000; Full time

Job summary

Stafflink Express in the Philippines seeks a Marketing Operations Manager to drive growth marketing initiatives. You will own marketing automation, data governance, lead lifecycle, and ABM programs to scale demand generation and track ROI.

You will collaborate with Growth, Sales and Product Marketing to optimize processes and tools like Salesforce, Marketo, and LinkedIn Campaign Manager, while building dashboards to monitor funnel metrics and campaign performance.

Qualifications

• Experience in Marketing Operations and ABM programs.
• Hands-on with Salesforce, Marketo, and LinkedIn Ads.
• Strong ability to build dashboards and analyze funnel metrics.

Responsibilities

• Build, execute, and optimize automated campaigns across email, paid, social, and ABM channels.
• Manage segmentation, scoring models, and nurturing journeys using MAP tools.
• Support end-to-end campaign operations including tracking, QA, deployment, and reporting.
• Own marketing tech stack components such as Salesforce, Marketo, LinkedIn Campaign Manager, and analytics tools.
• Maintain data quality, hygiene, and governance including lead routing and deduplication.
• Build dashboards and performance reports to track funnel metrics and ROI.
• Provide actionable insights to improve efficiency and targeting.
• Leverage ABM platforms to run account-level campaigns and personalized outreach.
• Partner with Sales to operationalize ABM programs and lead handoffs.
• Identify bottlenecks in workflows and implement scalable automation.

Skills

Marketing Ops

Growth Marketing

B2B Digital

Salesforce

Marketo

LinkedIn Campaign Manager

ABM

Data governance

Dashboard analytics

Tools

Salesforce

Marketo

LinkedIn Campaign Manager

Demandbase

6sense

Terminus

BI tools

Job description

About the role

We are looking for a highly skilled Marketing Operations Manager to support our Philippines Growth Marketing initiatives. This role will be responsible for driving marketing automation, optimizing campaign operations, ensuring data integrity, managing lead lifecycle workflows, and enabling demand generation performance at scale. You will collaborate closely with Growth, Sales and Product Marketing teams to build efficient processes and deliver measurable results.

Key responsibilities

• Build, execute, and optimize automated campaigns across email, paid, social, and ABM channels.
• Manage segmentation, scoring models, and nurturing journeys using Marketo or similar MAP tools.
• Support end-to-end campaign operations including tracking, QA, deployment, and reporting.
• Own marketing tech stack components such as Salesforce, Marketo, LinkedIn Campaign Manager, and analytics tools.
• Maintain data quality, hygiene, and governance—inclusive of lead routing, deduplication, and enrichment.
• Build dashboards and performance reports to track funnel metrics, pipeline contribution, and campaign ROI.
• Provide actionable insights to improve efficiency, targeting, and effectiveness of marketing activities.
• Leverage tools like Demandbase (or equivalent ABM platforms) to run account-level campaigns, intent-based targeting, and personalized outreach.
• Partner with Sales to operationalize ABM programs and ensure smooth lead handoff processes.
• Identify bottlenecks in marketing workflows and implement scalable, automated solutions.

About you

• 4–7 years of experience in Marketing Operations, Growth Marketing, preferably in B2B digital-first organizations.
• Hands‑on experience with Salesforce CRM, Marketo (or similar MAP), and LinkedIn Campaign Manager.
• Strong background in marketing automation, campaign execution, lead lifecycle management, and data governance.
• Experience building dashboards, analyzing funnel metrics, and driving campaign performance improvements.
• Exposure to ABM platforms (Demandbase, 6sense, Terminus) and BI tools is an advantage.
• Strong project management and stakeholder management skills.