Marketing Operations Manager – B2B Growth Marketing

Gratitude Philippines; Manila; Hybrid; PHP 900,000 - 1,500,000; Full time

Job summary

Gratitude Philippines is seeking a Marketing Operations Manager to drive B2B growth marketing through automation, CRM management, data governance, and performance analytics. This role connects marketing technology, campaign execution, and revenue-focused processes to scale impact.

The successful candidate will collaborate with Growth Marketing, Sales, and Product Marketing teams to optimize workflows, improve campaign execution, maintain data quality, and deliver measurable business results in a

Qualifications

• 4–7 years of experience in Marketing Operations, Marketing Automation, Growth Marketing, or a closely related field.
• Experience working in B2B marketing, preferably within digital-first or technology-driven organizations.
• Hands-on experience with Salesforce CRM.
• Hands-on experience with Marketo or another Marketing Automation Platform (MAP).
• Experience with LinkedIn Campaign Manager.
• Exposure to ABM platforms such as Demandbase, 6sense, or Terminus is highly desirable.
• Experience with BI, reporting, or analytics tools is an advantage.
• Strong project management, communication, problem-solving, and stakeholder-management skills.

Responsibilities

• Build, execute, monitor, and optimize automated marketing campaigns across email, paid, social, and ABM channels.
• Develop audience segmentation, lead scoring, nurturing journeys, and lifecycle workflows.
• Manage end-to-end campaign operations, including setup, tracking, QA, deployment, and reporting.
• Ensure campaigns are executed accurately, efficiently, and according to established processes.
• Manage and optimize marketing technology platforms, including Salesforce CRM, Marketo or MAP platforms, LinkedIn Campaign Manager, and analytics tools.
• Maintain data quality through data hygiene, deduplication, enrichment, and governance processes.
• Manage lead routing, lifecycle stages, and marketing-to-sales handoffs.
• Identify opportunities to improve marketing tech stack and operational efficiency.
• Build and maintain dashboards and reports covering funnel performance, campaign effectiveness, pipeline contribution, conversion rates, and ROI.
• Analyze marketing performance data and identify trends, bottlenecks, and optimization opportunities.
• Provide actionable recommendations to improve targeting, campaign efficiency, and demand-generation performance.
• Partner with stakeholders to establish meaningful marketing KPIs and reporting frameworks.
• Support ABM programs using platforms such as Demandbase, 6sense, or Terminus.
• Develop account-level targeting, intent-based campaigns, and personalized marketing workflows.
• Partner with Sales to coordinate ABM initiatives and improve lead/account handoffs.
• Support personalization strategies across target accounts and buying groups.
• Identify inefficiencies and bottlenecks within marketing workflows.
• Design and implement scalable, automated processes.
• Develop SOPs, process documentation, and training materials.
• Drive continuous improvement across marketing operations and campaign processes.

Skills

Marketing Operations

Marketing Automation

B2B Marketing

Salesforce CRM

Marketo

LinkedIn Campaign Manager

Lead Lifecycle Management

Lead Scoring

Segmentation

Demand Generation

Account-Based Marketing

Data Governance

CRM Data Management

Campaign Operations

Funnel Analytics

Dashboard Development

Tools

Salesforce CRM

Marketo

LinkedIn Campaign Manager

Demandbase

6sense

Terminus

Job description

Marketing Operations Manager – B2B Growth Marketing

Location:Taguig City, Philippines

Work Setup: Hybrid – 3 days onsite, 2 days work from home

Employment Level: Mid-Management

About the Role

We are seeking an experienced Marketing Operations Manager to support B2B growth marketing initiatives through marketing automation, campaign operations, CRM management, data governance, demand generation, and performance analytics.

The ideal candidate is a data-driven marketing operations professional who can connect marketing technology, campaign execution, lead management, analytics, and revenue-focused processes to improve marketing performance at scale.

You will work closely with Growth Marketing, Sales, and Product Marketing teams to build efficient workflows, improve campaign execution, maintain data quality, and deliver measurable business results.

Key Responsibilities

Marketing Automation & Campaign Operations

• Build, execute, monitor, and optimize automated marketing campaigns across email, paid, social, and ABM channels.
• Develop audience segmentation, lead scoring, nurturing journeys, and lifecycle workflows.
• Manage end-to-end campaign operations, including setup, tracking, QA, deployment, and reporting.
• Ensure campaigns are executed accurately, efficiently, and according to established processes.

CRM, Marketing Technology & Data Management

• Manage and optimize marketing technology platforms, including Salesforce CRM, Marketo or similar MAP platforms, LinkedIn Campaign Manager, and analytics tools.
• Maintain accurate and reliable marketing data through data hygiene, deduplication, enrichment, and governance processes.
• Manage lead routing, lifecycle stages, and marketing-to-sales handoffs.
• Identify opportunities to improve the marketing technology stack and operational efficiency.

Performance Analytics & Reporting

• Build and maintain dashboards and reports covering funnel performance, campaign effectiveness, pipeline contribution, conversion rates, and ROI.
• Analyze marketing performance data and identify trends, bottlenecks, and optimization opportunities.
• Provide actionable recommendations to improve targeting, campaign efficiency, and demand-generation performance.
• Partner with stakeholders to establish meaningful marketing KPIs and reporting frameworks.

Account-Based Marketing & Personalization

• Support account-based marketing programs using platforms such as Demandbase, 6sense, Terminus, or similar ABM technologies.
• Develop account-level targeting, intent-based campaigns, and personalized marketing workflows.
• Partner with Sales to coordinate ABM initiatives and improve lead/account handoffs.
• Support personalization strategies across target accounts and buying groups.

Process Optimization

• Identify inefficiencies and bottlenecks within marketing workflows.
• Design and implement scalable, automated processes.
• Develop SOPs, process documentation, and training materials.
• Drive continuous improvement across marketing operations and campaign processes.

  Required Qualifications

  • 4–7 years of experience in Marketing Operations, Marketing Automation, Growth Marketing, or a closely related field.
  • Experience working in B2B marketing, preferably within digital-first or technology-driven organizations.
  • Hands-on experience with Salesforce CRM.
  • Hands-on experience with Marketo or another Marketing Automation Platform (MAP).
  • Experience with LinkedIn Campaign Manager.
  • Strong understanding of marketing automation, campaign execution, segmentation, lead scoring, nurturing, and lead lifecycle management.
  • Experience with marketing data governance, lead routing, data hygiene, deduplication, and enrichment.
  • Strong analytical skills with experience building dashboards and analyzing funnel and campaign performance.
  • Exposure to ABM platforms such as Demandbase, 6sense, or Terminus is highly desirable.
  • Experience with BI and analytics tools is an advantage.
  • Strong project management, communication, problem-solving, and stakeholder-management skills.

  Key Skills

  Marketing Operations | Marketing Automation | B2B Marketing | Salesforce CRM | Marketo | Marketing Automation Platforms | LinkedIn Campaign Manager | Lead Lifecycle Management | Lead Scoring | Segmentation | Demand Generation | Account-Based Marketing | Demandbase | 6sense | Terminus | Marketing Analytics | Data Governance | CRM Data Management | Campaign Operations | Funnel Analytics | Dashboard Development

  Ideal Candidate

  The ideal candidate is someone who is both strategic and hands‑on—comfortable managing marketing technology and data while also executing campaigns, analyzing performance, and improving operational processes.

  You should be able to work independently, collaborate effectively with Sales and Marketing teams, and translate marketing data into practical actions that improve pipeline and revenue performance.

  Pre‑Screening Questions

  1. How many years of experience do you have in Marketing Operations or Growth Marketing?
  2. What is your hands‑on experience with Salesforce CRM?
  3. Which Marketing Automation Platforms (MAP) have you used? Please specify your experience with Marketo or similar platforms.
  4. Have you managed lead lifecycle, segmentation, lead scoring, and nurturing campaigns?
  5. What is your experience with LinkedIn Campaign Manager?
  6. Have you worked with ABM platforms such as Demandbase, 6sense, or Terminus?
  7. What BI, reporting, or analytics tools have you used?
  8. Describe a marketing workflow or process you have automated, optimized, or significantly improved?
  9. Have you worked in a B2B marketing environment?
  10. Are you comfortable with the hybrid setup of 3 days onsite and 2 days work from home in Taguig?
  11. What is your last drawn salary?
  12. What are your salary expectations?

  Important Eligibility Requirement

  Former employees of Teleperformance are not eligible for rehire, either directly or through a third party.