Marketing Campaign Manager

Dayforce; Philippines; Hybrid; PHP 900,000 - 1,300,000; Full time

Job summary

Dayforce is seeking a technically skilled Marketing Campaign Manager for the APJ region, with hands‑on Marketo experience. You will build and deliver digital campaigns, collaborate with regional teams, and apply data governance standards while working remotely from the Philippines.

You will own the end‑to‑end delivery, ensure quality, optimise campaigns, and contribute to scalable marketing solutions across APJ. This role emphasizes technical aptitude and cross‑functional teamwork.

Qualifications

• 4–6 years hands-on B2B campaign execution, marketing operations, or digital marketing.
• Hands-on Marketo experience including emails, landing pages, forms and webinars.
• Strong audience segmentation, campaign logic, lists, and QA best practices.
• Familiarity with Salesforce CRM and integration with marketing activities.
• Strong attention to detail, organization, and multitasking.

Responsibilities

• Build and execute marketing campaigns in Marketo, including emails, landing pages, forms, webinars and other digital campaign assets.
• Own campaign delivery from intake through build, QA and deployment, managing timelines, requirements and risks with stakeholders.
• Partner with regional marketers to translate campaign objectives into effective, scalable campaign solutions and provide technical guidance on execution and best practices.
• Build and manage campaign audiences and segmentation in line with established data and campaign processes.
• Ensure high‑quality campaign execution through thorough QA, troubleshooting and adherence to global data governance, privacy and email marketing standards.
• Monitor campaign performance and recommend opportunities to optimise execution and results.
• Develop campaign documentation and templates, and identify opportunities to improve processes and operational efficiency.
• Partner with Marketing Automation, Marketing Operations and MarTech teams to address technical or operational requirements, while supporting broader marketing initiatives and evolving business needs.

Skills

Marketo

Emails

Landing pages

Forms

Webinars

QA

Data governance

Segmentation

Campaign delivery

Tools

Salesforce

HTML/CSS

Job description

About the Opportunity

We're looking for a technically skilled Marketing Campaign Manager to join our Asia Pacific & Japan (APJ) Marketing team. You'll be responsible for building and executing marketing campaigns in Marketo, working closely with marketers across APJ and partnering with Marketing Automation, Marketing Operations and MarTech teams to deliver high‑quality regional campaigns.

This is a hands‑on campaign delivery role for someone with strong technical campaign experience who can independently turn campaign requirements into well‑executed digital experiences. You'll provide technical guidance, troubleshoot issues and help ensure quality and consistency across APJ campaigns.

Location:Work is what you do, not where you go.For this role, we are open to remote work and can hire anywhere in the Philippines.

What You'll Get to Do

• Build and execute marketing campaigns in Marketo, including emails, landing pages, forms, webinars and other digital campaign assets.


• Own campaign delivery from intake through build, QA and deployment, managing timelines, requirements and risks with stakeholders.


• Partner with regional marketers to translate campaign objectives into effective, scalable campaign solutions and provide technical guidance on execution and best practices.


• Build and manage campaign audiences and segmentation in line with established data and campaign processes.


• Ensure high‑quality campaign execution through thorough QA, troubleshooting and adherence to global data governance, privacy and email marketing standards.


• Monitor campaign performance and recommend opportunities to optimise execution and results.


• Develop campaign documentation and templates, and identify opportunities to improve processes and operational efficiency.


• Partner with Marketing Automation, Marketing Operations and MarTech teams to address technical or operational requirements, while supporting broader marketing initiatives and evolving business needs.

Skills and Experience We Value

• 4-6 years' experience in hands‑on B2B campaign execution, marketing operations, digital marketing or a related field.


• Strong hands‑on experience building and executing campaigns in Marketo is essential, including emails, landing pages, forms and webinar programs.


• Strong understanding of audience segmentation, campaign logic, campaign lists and QA best practices.


• Working knowledge of Salesforce CRM and how marketing campaign activity flows between marketing and sales systems.


• Strong technical aptitude with the ability to interpret campaign requirements, recommend practical solutions and troubleshoot execution issues independently.


• Excellent attention to detail, organisation and project management skills, with the ability to manage multiple priorities simultaneously.


• Strong communication and stakeholder management skills, with the ability to work independently while collaborating across regional and global teams.

What Would Make You Stand Out

• Marketo certification.


• Experience with HTML/CSS.


• Experience building and supporting webinars using webinar platforms.


• Experience using project management or workflow tools.
  
• Experience using AI tools to improve productivity and campaign execution.