Growth Marketing Operations Lead

TP; Taguig; On-site; PHP 900,000 - 1,500,000; Full time

Job summary

TP is seeking a Marketing Operations Manager to drive Philippines Growth Marketing initiatives, optimize campaign operations, ensure data integrity, and enable demand generation at scale. You will partner with Growth, Sales, and Product Marketing to build scalable processes and measurable results.

The role focuses on marketing automation, data quality, lead lifecycle management, and performance analytics, collaborating with regional teams to operationalize ABM and sales handoffs.

Qualifications

• 4-7 years of experience in Marketing Operations or Growth Marketing in B2B digital-first organizations.
• Hands-on experience with Marketo or similar MAP platforms.
• Strong knowledge of database management, lead lifecycle processes, and funnel metrics.
• Ability to build dashboards and transform insights into recommendations.

Responsibilities

• Build, execute, and optimize automated campaigns across email, paid, social, and ABM channels.
• Manage segmentation, scoring models, and nurturing journeys using MAP tools.
• Support end-to-end campaign operations including tracking, QA, deployment, and reporting.
• Own marketing tech stack components such as Salesforce, Marketo, LinkedIn Campaign Manager, and analytics tools.
• Maintain data quality, hygiene, and governance including lead routing, deduplication, and enrichment.
• Build dashboards and performance reports to track funnel metrics, pipeline, and ROI.
• Provide actionable insights to improve targeting, efficiency, and effectiveness of marketing activities.
• Leverage ABM platforms to run account-level campaigns and enable smooth lead handoffs with Sales.

Skills

Marketing Operations

Growth Marketing

Campaign Management

Data Analytics

Project Management

ABM

Tools

Marketo

LinkedIn Campaign Manager

Salesforce

Demandbase

6sense

Terminus

Tableau

Power BI

Looker

Job description

TP is seeking a Marketing Operations Manager to drive Philippines Growth Marketing initiatives, optimize campaign operations, ensure data integrity, and enable demand generation at scale. You will partner with Growth, Sales, and Product Marketing to build scalable processes and measurable results.

The role focuses on marketing automation, data quality, lead lifecycle management, and performance analytics, collaborating with regional teams to operationalize ABM and sales handoffs.