Marketing Officer (Leasing)

Private Advertiser; Philippines; On-site; PHP 350,000 - 550,000; Full time

Job summary

Private Advertiser is seeking a Leasing Marketing Officer in the Philippines to drive content creation, digital marketing, and lead generation across rental properties.

You will manage listings, social channels, and property information while tracking performance metrics and optimizing campaigns.

Qualifications

• Experience in marketing for real estate or rental properties is preferred.
• Proficiency with social media platforms and online listings.
• Ability to analyze data and generate actionable insights.

Responsibilities

• Create and manage marketing content for available rental units, including photos, videos, reels, posters, captions, and property descriptions.
• Manage leasing-related social media accounts, online platforms, and property listings.
• Maintain accurate and updated property information, including pricing, availability, promotions, and unit details.
• Develop digital marketing activities and campaigns to generate qualified leasing leads.
• Monitor inquiries, engagement, leads, viewings, reservations, and signed contracts.
• Track and analyze marketing performance, including lead sources, conversion rates, marketing costs, cost per lead, and cost per contract.
• Prepare weekly and monthly marketing performance reports with actionable recommendations.
• Analyze content and campaign performance to identify effective marketing strategies and improve lead generation.
• Conduct competitor and market research, including rental rates, promotions, unit offerings, and digital marketing activities.
• Coordinate with Leasing Officers to ensure proper lead follow-up and track the customer journey from inquiry to contract signing.
• Support marketing campaigns for long-term, short-term, corporate, bulk, and employee accommodation leasing.
• Maintain a monthly marketing calendar covering content, campaigns, target customers, channels, and expected results.
• Explore new marketing channels, partnerships, and promotional opportunities to expand the leasing customer base.

Skills

Content creation

Digital marketing

Lead generation

Data analysis

Performance reporting

Job description

Leasing Marketing Officer

The Leasing Marketing Officer supports the Leasing Department through content creation, digital marketing, lead generation, data analysis, and performance reporting. The role focuses on increasing leasing inquiries, property viewings, reservations, and occupancy through effective marketing strategies.

Key Responsibilities

• Create and manage marketing content for available rental units, including photos, videos, reels, posters, captions, and property descriptions.

• Manage leasing-related social media accounts, online platforms, and property listings.

• Maintain accurate and updated property information, including pricing, availability, promotions, and unit details.

• Develop digital marketing activities and campaigns to generate qualified leasing leads.

• Monitor inquiries, engagement, leads, viewings, reservations, and signed contracts.

• Track and analyze marketing performance, including lead sources, conversion rates, marketing costs, cost per lead, and cost per contract.

• Prepare weekly and monthly marketing performance reports with actionable recommendations.

• Analyze content and campaign performance to identify effective marketing strategies and improve lead generation.

• Conduct competitor and market research, including rental rates, promotions, unit offerings, and digital marketing activities.

• Coordinate with Leasing Officers to ensure proper lead follow-up and track the customer journey from inquiry to contract signing.

• Support marketing campaigns for long-term, short-term, corporate, bulk, and employee accommodation leasing.

• Maintain a monthly marketing calendar covering content, campaigns, target customers, channels, and expected results.

• Explore new marketing channels, partnerships, and promotional opportunities to expand the leasing customer base.