Marketing Officer

HTLand, Inc.; Mandaue; On-site; PHP 360,000 - 600,000; Full time

Job summary

HTLand, Inc. in the Philippines seeks a Marketing Officer to develop and execute digital strategies that boost brand awareness and generate qualified leads for real estate projects. You will manage website content, social media, email marketing, online ads, and SEO to support sales campaigns.

Collaborating with Sales, Marketing, and Project teams, you will craft engaging campaigns, monitor performance, and optimize ROI while maintaining consistent brand messaging across channels.

Qualifications

• 2+ years in social media, digital marketing, and brand comms.
• Strong content planning, social media management, copywriting, and visuals.
• Proficient in Canva/Adobe, basic editing, and social analytics.
• Experience in website management and email blasts a plus.

Responsibilities

• Increase brand visibility and online presence.
• Generate quality sales leads through digital channels.
• Drive engagement across social media and digital platforms.
• Support project launches, property promotions, and corporate branding initiatives.
• Monitor and analyze campaign performance to optimize ROI.

Skills

Social media management

Content planning

Copywriting

Analytics

Tools

Canva

Adobe Photoshop

Google Analytics

Job description

About the role

The Marketing Officer is responsible for developing and executing digital marketing strategies that enhance brand awareness, generate qualified leads, and drive property sales across the company's real estate projects. This role manages the company's digital presence, including website content, social media platforms, email marketing, online advertising, and search engine optimization (SEO). The Marketing Officer collaborates closely with the Sales, Marketing, and Project Teams to create engaging campaigns, promote developments, and ensure consistent brand messaging.

Key responsibilities

• Increase brand visibility and online presence.


• Generate quality sales leads through digital channels.


• Drive engagement across social media and digital platforms.


• Support project launches, property promotions, and corporate branding initiatives.


• Monitor and analyze campaign performance to optimize marketing efforts and maximize return on investment (ROI).

About you

• At least 2 years experience in social media, digital marketing, and brand communications.


• Strong in content planning, social media management, copywriting, and visual content creation.


• Proficient in Canva/Adobe, basic photo/video editing, and social media analytics.


• Preferably with experience in website management.


• Capable of handling email blasts, newsletters, and corporate communications for internal and external stakeholders.


• Experience supporting marketing campaigns, events, and activations.