Responsible for the initiation, conceptualization, development, planning, implementation and evaluation of localized marketing activities in the assigned business unit or property.
PRINCIPAL DUTIES AND RESPONSIBILITIES
- 1. Development, planning, implementation and evaluation of localized marketing activities that help increase lessee sales in the assigned business unit or property.
- 2. Entertains, reviews and recommends promotional tie-ups and special events proposals from promoters, dealers and other interested parties in assigned business unit or property.
- 3. Determines and approves the quality and set up of all signages and collateral materials in the common areas and store premises of the property.
- 4. Monitors all individual lessee promotions and ensures lessee participation in Citywide events and promotions.
- 5. Participates in the implementation and monitoring of center wide activities.
- 6. Ensures the maintenance of effective and favorable relations with all lessees in assigned mall or property.
- 7. Prepares budgets needed by assigned mall or property.
- 8. Finds sponsors and ex-deal partners for funding of localized mall events and activities.
- 9. Prepares and submits all required reports.
- 10. Cross-promotes promo activities in other areas within Araneta City and ensures that other area activities and collaterals are in turn displayed in assigned business unit or property.
- 11. Communicates to all parties regarding all marketing related matters.