MARKETING OFFICER

Calidad Realty; Taguig; Hybrid; PHP 360,000 - 600,000; Full time

Benefits offered by this job

Competitive salary

Career growth opportunities

Job summary

Calidad Realty is seeking a marketing professional in the Philippines to plan and execute integrated campaigns, manage social media and ads, and coordinate on-site events. The role focuses on lead generation, content strategy, and brand maintenance across channels.

The ideal candidate has 1–3 years in real estate marketing, solid design tool proficiency, and strong communication skills. Hybrid or on-site work is common in this market.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Mass Communication, Advertising, or related field.
• 1–3 years of hands-on experience in real estate marketing, advertising, or corporate communications.

Responsibilities

• Lead generation and campaign execution across digital and traditional channels.
• Oversee social media and online advertising campaigns to drive inquiries.
• Develop marketing collateral and ensure brand consistency.
• Coordinate events, open houses, and broker engagement sessions.
• Conduct market research and report KPI results monthly.

Skills

Communication

Organization

Creativity

Weekend availability

Education

Bachelor's degree in Marketing

Bachelor's degree in Business Administration

Bachelor's degree in Mass Communication

Bachelor's degree in Advertising

Tools

Canva

Adobe Photoshop

Illustrator

Meta Ads Manager

Google Ads

Email Marketing software

CRM tools

MS Office

Job description

Key Responsibilities & Duties

1. Lead Generation & Campaign Execution

• Plan, launch, and execute integrated marketing campaigns across digital and traditional channels to drive property inquiries.

• Work closely with the sales team to feed them qualified leads and monitor conversion rates.

• Analyze campaign performance continuously to optimize lead acquisition costs and maximize Return on Investment (ROI).

2. Digital Marketing & Content Strategy

• Oversee official social media platforms (Facebook, Instagram, YouTube, TikTok) with regular property showcases, virtual tours, and engaging visual content.

• Manage online advertising campaigns (Facebook Ads, Google Ads) targeting relevant homebuyer demographics.

• Maintain the company website’s property listings and apply basic SEO/SEM strategies to drive organic traffic.

3. Marketing Collateral & Brand Management

• Produce and maintain promotional materials, including brochures, flyers, site signage, sales kits, and digital presentation decks.

• Ensure all marketing graphics and communications align strictly with Calidad Realty’s brand identity and standards.

• Collaborate with graphic designers, copywriters, or videographers when outsourcing creative assets.

4. Events & Site Activations

• Organize and coordinate property launches, open house events, trade fairs, and broker engagement sessions.

• Prepare promotional materials, booth displays, and logistics needed for on-site sales events.

5. Market Research & Reporting

• Conduct market research to monitor competitor pricing, promotional offers, and emerging real estate market trends.

• Track monthly Marketing KPIs (e.g., cost per lead, total engagements, campaign conversion rates) and present findings to management.

Qualifications & Competencies

Education & Work Experience

• Education: Bachelor’s degree in Marketing, Business Administration, Mass Communication, Advertising, or a related field.

• Experience: 1–3 years of hands‑on experience in real estate marketing, advertising, or corporate communications. (Fresh graduates with relevant internship experience or strong portfolios are often considered).

Technical Skills

• Proficiency in visual design tools (Canva, Adobe Photoshop, Illustrator).

• Hands‑on experience with social media management tools and advertising platforms (Meta Ads Manager, Google Ads).

• Working knowledge of Email Marketing software and Customer Relationship Management (CRM) tools.

• Familiarity with Microsoft Office Suite (Word, Excel, PowerPoint).

Soft Skills & Capabilities

• Excellent written and verbal communication skills.

• Strong organizational skills and the ability to manage multiple real estate projects simultaneously.

• Creative mindset with an eye for photography, videography, and spatial presentation.

• Ability to work flexibly during weekend site events or property open houses when required.